Oh how sweet it is. When you are the CEO and owner of Seattle Chocolate Company, getting seen, heard, and celebrated in your hometown newspaper -- The Seattle Times -- for your winning ways in anticipation of Valentine's Day is a pretty sweet deal. Check out this story that ran in the Seattle Times blog [...]
The start of the new year is when the job market sections of newspapers get more readership than ever. Folks who have resolved to find a better place to land are engaged in the search. That can be good news for do-it-yourself publicists who want to tell their stories, if they know who to call. [...]
It's a brand new year and the perfect time to get organized. That's why my hat is off to Meagan Farrell, owner of Clear the Clutter, a professional organizing services company operating in Snohomish County. She submitted her 150-word story about the circumstances in her life that led to the creation of her company to [...]
Reading yesterday's Seattle Times, I smiled as I read the headline for a page two story from the Associated Press. Aunt's undies make brief work of blaze. In London, a British woman's underwear saved the day, doubling as an emergency fire blanket when her kitchen caught fire. When the fire broke out, one of the [...]
When you figure out how you want to be known in the world, you get some lofty ideas. For example, when I created the Authentic Visibility Publicity Toolkit in July of 2006, I sought to earn the #1 ranking by "Google" for Do-It-Yourself Publicity Tools. On Christmas Day 2007, I did a "Google" search for [...]
When everyone else is on vacation and making merry, it can be a great time to earn the ink and the air through the power of free publicity. Here is a last-minute PR pitch I made to ride on the recommendation of The Today Show to offer holiday gifts that make great financial sense. We'll [...]
Trends gathering speed are always a great hook to earn free publicity. I've been pouring through my copy of "Microtrends" by Mark J. Penn with E. Kinney Zalesne with great interest. They organize the trends in sassy categories such as love, sex and relationships; work life; race and religion; health and wellness; money and class; [...]
Great news! The Publici-Tea™ half-day training events in November and December have proven so popular that I've decided to offer them once a month for much of 2008. Save Friday, January 18 for the next Publici-Tea™ to take place at the lovely Avikai Spa in Issaquah from 9 a.m. - 2 p.m. Each Publici-Tea™ offers [...]
Many of my clients and Publici-Tea™ event guests tell me that they would love their businesses to be featured within the pages of the Puget Sound Business Journal. This is one of the most widely read business journals in the region with 67,000 business decision makers reading its pages every Friday. If you are serious [...]
Every year, Olympic Hot Tub Company invites the children of its customers to draw original art to serve as the company's annual holiday card and offers the winner a $100 prize and a box of custom cards to share with family and friends. This year, the company decided to alert the local media about the [...]
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