I was honored to be invited by Kathleen Gage of Street Smarts Marketing to participate in her Top of Their Game Expert Teleseminar series. My day to share how to get known as an expert in your field is Tuesday, September 9 from 9 a.m. – 10 a.m....
Check out this blog post by Joan Stewart, the Publicity Hound, about how to prepare for an interview. These tips are time tested and proven, and they will come in handy when the media come to call on you. Joan offers a very useful and free email course...
When your business turns 31 years of age, that’s a big deal. But when you make your anniversary something worthy of celebration for your customers and potential customers, that’s even better. Did you know that August 15 is National Relaxation Day?...
Donna Frindt attended a Publici-Tea™ a few months ago, and it has really jump started her enthusiasm and action for DIY publicity. Today, she got in touch to alert me to a free service that performs a press release analysis immediately. She tried the service and...
I am in holiday gift guide pitching mode these days because now is the time to earn attention of editorial decision makers who are making decisions now for November and December issues. If you are in the hunt to earn placements for your products in these magazines,...
We all want to sell more products and services. But figuring out how to frame what we do in the context of what is timely, newsworthy, and relevant isn’t something that comes easily without practice. I practice a lot, so today I am going to share a recipe for a...
My latest Puget Sound Business Journal column offers three useful and affordable resources to make it easy to know who to call to earn the “ink and air.” If you subscribe to the paper, you can see the story link here. If you don’t, here is the text...
Did you know that I have a number of free audio files posted at my consulting website that make it easy for you to listen to my DIY publicity guidance without spending a penny? Well, it’s true. You can visit this site and listen to a number of prior...
I’ve been out of touch for a few days because I attended the eWomenNetwork International Conference & Business Expo 2008 in Dallas, Texas with about 3,000 other women business owners and a few men besides. Robyn Spizman, nationally recognized television...
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