How To Use Story Magic To Attract Your Ideal Clients
Story magic transforms lives and attracts ideal clients by crafting authentic narratives that inspire hope, healing, and personal breakthrough.
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[Apply before Tuesday] Deep Scholarships Announced for Virtual Assistants to Learn to Be Brilliant Podcast Bookers
The top performers I work with in the Broadcast Your Brilliance Boot Camp have one thing in common: >> Once they learn how to book themselves on top podcasts, they always want to hire an assistant to do the parts of the process that are not their favorite. I...
Nancy Juetten’s Media One Sheet – Updated for March 2022
Every six months or so, it’s a good idea to revisit your media one sheet to make sure the message is up to date and reflects the current emphasis of your business and to also update your profiles on any of the podcast matchmaking sites to which you belong or...
How to repurpose and leverage your podcast guest spots to accelerate new business and spin off gigs without going down a rabbit hole of tech drama or frustration
It’s one thing to guest on a hot podcast and share your brilliance with a much wider audience. It’s another to make the most of that guest spot after the fact to ensure that it does the most possible good for your brand, reputation, and business results...
One of my most revealing podcast interviews so far with Brandon Straza of The Mastermind Effect
Brandon Straza’s podcast is the one and only show that focuses on helping you cut through the noise, invest in yourself, and move past your natural limits. You can find everything you need to know about masterminds here! This interview shares some of my favorite...
Your Intended Message Podcast with George Torok and Nancy Juetten
George Torok and I had a juicy conversation about making your bio brilliant for the kinds of opportunities you may be seeking — new clients, podcast interviews, or media opportunities. How did we meet? His podcast was served up to me via one of my...What can happen when you solve a specific problem for a specific audience that wants the solution?
Thanks Dan Janal for a great chat about building a business based on a workbook that has changed thousands of lives over the last ten years. It’s amazing what a gal can accomplish by taking a dare from a friend, while solving a specific problem for a specific...
Day 1 – Be the Podcast Dream Guest Challenge
Your assignment for Day 1: Create a sloppy first copy of your Media One Sheet. Download a gift template to make this fast and easy from this link: https://www.mediaonesheetnow.com/ Then, join me for the Podcast Visibility Live Lab, starting September 13, 2021....
Are you an overnight success that took 10 years to build?
I’ll never forget the time I met New York Times Best Selling Author Marci Shimoff at the 2013 eWomenNetwork International Conference in Dallas, Texas. She had just concluded an amazing keynote that was related to her book “Happy for No Reason” and...
The WOW in store for the Be the Podcast Dream Guest Challenge – September 8 – 14, 2020
VIP Access to the Get Ready Get Known Get Paid Workbook
Click on the image to gain access to the digital eWorkbook.7 Simple Steps to Create a Press Release Today
Getting the word out about your expertise and latest news can be accomplished with a simple press release you prepare and then SHARE via your blog, ezine, social media, OR via the distribution service of your choice. This blog post intends to make it easy for you to...Get Known to Get Paid Lessons from the Wizard of Oz to Get 2014 Off on the Right Ruby Slipper
This is a repeat of a prior blog post that seems timely to welcome and inspire a prosperous and rewarding 2014. Enjoy! The 75th Anniversary Edition of the classic film “The Wizard of Oz” brings to mind parallels from this film to the demands of getting known and...Personal Finance Lessons from Downton Abbey and CFP Steve Juetten — a Reprise Before the Ball Drops to Welcome 2014
If you’ve got resolutions that relate to money matters, the Smart Money Rules from my husband Steve Juetten are just the ticket to get you where you want to go. Access this powerful Little Green Book now via this link: https://finpath.com/gift/ And, for Downton...The Back Story Behind THIS Cover Story and a Tip: Get READY NOW — Bye-Bye 11th Hour Scramble!
Aspiring experts want to GET KNOWN so they can GET PAID. Here is one really great tip that can pay off for you again and again. GET READY FIRST if you want to be able to take advantage of opportunities — even when you least expect them. The “cover...Want to Be a Media Darling? Here’s a Blog Post to Show You How – Thank You Susan Harrow
Susan Harrow’s clients have appeared on Oprah, 60 Minutes, Good Morning America, Larry King Live, and national radio, TV and print. Do you want to get on TV and make your appearance count? Join us for the FREE webinar: 5 Ways to Double Your Income With Media...Can You Share YOUR Story in One Paragraph or Less? I Dare You!
I am a big fan of the media query service known as Help a Reporter Out. Every day, I find out about reporters, bloggers, and other people of influence who are seeking commentary or perspective from experts like me and YOU. And because I want to get known for my...True Story about Suiting Up and Playing Baseball — One Media Interview at a Time — Especially if Media Relations & Publicity Haven’t Been Your Tools of Choice …Yet
Hubby — Steve Juetten — was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one “sassy sound bite” made the final article. That can happen when editors pull out their...Press Release Delivers Business Bio Expertise to Bloomberg Businessweek
It’s thrilling to see your own name and expertise showcased in a highly credible way. That was my experience this week. I wrote a press release that was timely, newsworthy, relevant and of service to my ideal audience. With the support of Dan Janal’s Press Release...How to Spice Up an Online Profile and Finally Get Noticed, Plus Media Relations Tip
In mid-February, I received a semi-urgent request from Dawn Klingensmith — a feature writer for a magazine called Job Week. I had served as an expert resource to her in the past, and she was tossing a “hail Mary” pass at the 11th hour to get my take...10 Things Not to Do When Making an Elevator Pitch
When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply. And my tips is among the ten showcased in this article. When I review queries, here are questions I ask myself: Is the subject matter for the query RELEVANT TO...Catchier Headlines on Your Agenda? Read This!
If you can’t turn heads with a few well chosen words in your headlines, you can’t make much impact with your message. That’s why I am sharing this article link that offers tips to make your ezine, press release, blog post, and other headlines...Martin Luther King Jr. Memorial Makes Monumental Error, and Headline Showcases an Example Where Word Play Works Well
Did you see the media coverage about the MLK Memorial? This is an example of word play working really well in a timely headline. And the story also underscores the importance of properly capturing and attributing quotes to the source. In email, social media, or...Two Juettens in the News — Forbes.com and Success Magazine — Just in Time for 24th Wedding Anniversary, Plus Two Tips for Aspiring Publicists
Today is my 24th wedding anniversary to Steve Juetten. He’s a great guy, and I could write a book about that, and I’ll save that for another day. One thing about growing together in relationship with another is how skills transfer from one to another. ...Don’t Underestimate the Power of Your Community Newspaper and a Caveat about Story Pitching
I am a big fan of community newspapers. Yes. It is true. I wrote a column about their power for the Puget Sound Business Journal a while back, and the words ring true still today. Today, the major metropolitan daily papers are getting thinner and thinner. The...What Makes One Press Release More Successful Than Another? Denise Perez of PR Newswire Weighs In
For the answer and to join the conversation or spread the good news, check out this article from Denise Perez, manager of release monitoring and measurement for PR Newswire. As for me, I try to combine quality content and good keywords to tell a story that breaks...“Press Release or Press Delete” — A Blog Post Not to Miss from Journalistics
The headline for this blog post is one I read on one of my favorite blogs called Journalistics. Check out the rest of the post to learn the elements that make your press release worthy of attention. This is good stuff!Overwhelmed by How to Start Your DIY Publicity Campaign? Here’s a Gift to Make It Easy
Let me make it easy for you. 1) Visit this link. 2) Download the digital version of the Authentic VisibilityPublicity Tips Booklets that are packed with 147 powerful ways to boost business and profit from free publicity as my gift to you. 3) Choose the five...A Tip to Make Responding to HARO and Other Media Queries More Productive
Yesterday a media query came across my desk that was perfect for at least two of the experts I know well. I shared the lead with both, and one responded within minutes to the opportunity. She qualified herself as an expert, indicated she knew a lot about the...Make It Easy for Reporters to Interview You with a Bit of Inspiration from “Julie and Julia”
Did you see the movie “Julie and Julia?” I love this movie for so many reasons. One of the scenes that stands out for me is the conversation that takes place during the “ritual cobb salad lunch” with friends. Julie’s friend asks her...Expert Status Readiness Reality Check – How Ready Are You Really? Here’s a Gift to Guide Success!
For Immediate Release Contact: Nancy Juetten, nancy@nsjmktg.com, 425-641-5214 Bye-Bye Boring Bio Author Nancy Juetten Shares “Expert Status Readiness Reality Check” to Guide Solopreneurs, Authors, and Experts to Prepare and Share Their Stories to Welcome...New Bio and a Targeted Story Pitch Land Bernice Bright Dickey’s Story in the Houston Chronicle
In September, Bernice Bright Dickey signed up for an Extreme Bio Makeover, and by the time the ink was dry on the new bio, a targeted pitch was on its way to the faith/values editor at the Houston Chronicle to invite a feature story. The pitch was right on target,...Share Your Entrepreneurial Story with the Clubs to Which You Belong
When you have a good story to share, ask yourself if the clubs to which you belong or the alumni association where you attended school would be interested. Then, make your pitch. In my case, I am a member of The Bellevue Club, which publishes its own glossy magazine...One Good Thing Leads to Another. Mark Your Calendar for Oct. 26, 2010 for a Preview Call Not to be Missed
Earlier this year, Pam Perry invited me to talk about how to kick those boring bios to the curb with her community of 10,000 or more followers. Quite a few people listened in and enjoyed the session. One of them was David Mathison, who is the creator of the...Timely Story Pitching Tips from WomenEntrepreneur.com
Here’s a timely post to guide those of you who would love to be seen, heard, and celebrated within the content featured on this popular blog that serves the interests of women entrepreneurs all over the USA and the world. Thank you Eva Gumpel for your straight...Mary Hutson Shares How She Earned Attention for Hutson Resource Group on CNNMoney.com
Clients are using the information I share to improve their business visibility and client attraction efforts. The nitty-gritty how-to details can be very instructive. Let’s take a lesson from Mary Hutson of Hutson Resource Group as she explains how she...Publicity Tactics: Does Old Media Still Matter? PR Leads Founder Dan Janal Weighs In
Today’s guest post by PR Leads Founder Dan Janal addresses a question on the minds of many DIY publicists and clients of PR agencies across Main Street USA. Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you...Five Easy Ways to Make Your Media Coverage Work Harder for You and Your Growing Business
If you or your company been seen, heard, and celebrated in the media, what can you do to make the most of your media moment? Here are five easy things to act upon to leverage your good news that will deliver meaningful dividends. 1) Post your story link to your...Rock Your Genius Radio Show – DIY Publicity Chat!
In case you missed my DIY publicity tips interview with Rock Your Genius Radio Show Host Amber Singleton-Riviere, you can listen in at this convenient link: Enjoy! [audio: https://www.rockyourgenius.com/storage/RockYourGenius_2010-02-26.mp3]O is Turning 10 – An anniversary made relevant to Oprah’s Readers
Making anniversaries relevant to readers is essential. Who better to turn to for a good example being set in this regard than Oprah Winfrey. She is celebrating the 10th anniversary of O Magazine this May 7-9 in New York City with a “Live Your Best Life...Making Your Business Anniversary Newsworthy
Those of us who are running businesses of our own are always happy to turn the page on another year and celebrate a business anniversary. In these daunting times, getting the chance to suit up and do what we do for another year is certainly cause for celebration....2010 Puget Sound Business Journal Editorial Calendar Makes It Easy to Plan Your Article Submissions
If you’ve wisely decided that getting your bylined articles published in the Puget Sound Business Journal is at the top of your DIY publicity list for 2010 as you seek expert status, click here. Then, click on the “newspaper” tab for the drop down...Resolve to Pay Attention to the Media That Matter for Your Message
It’s a brand new year. That means it’s time to resolve to embrace new behaviors that will fuel your prosperity. If you are serious about earning media attention, the first thing you need to do is pay attention to the media that matter for your...First-Ever E-Book to Guide Consumers to Make their Best 2010 IRA Conversion Decision Debuts
My husband Steve Juetten is a close follower of my work, and he is someone who knows how to recognize a good opportunity to serve the marketplace. He just debuted his new e-book, “Between a Rock and a Hard Place: Making the Right Roth IRA Conversion Decison...New, Free Media Query Service Called “Reporter Connection” Debuts and Invites New Subscribers
I’ve written extensively about HARO, PitchRate, PR Leads, and ProfNet as quality media query services that can help you get known as experts through the power of free publicity. On December 22, a new FREE service debuted from the good folks at Radio TV...Don’t Miss Celebration Lane in Downtown Bellevue – Show Closes 12-31-09
If you and your family are looking for a magical visual and musical display to get you dancing and ready to welcome 2010, don’t miss Celebration Lane in Downtown Bellevue. The show continues nightly through 12-31-09 at 7 p.m. The drummers drum, the music rocks,...A Glowing Word to the Folks at Apple and I-Pod Nano – This Product Takes a Beating and Keeps Groovin’
Would you believe if I told you that my husband’s iPod made the journey through the washer and the dryer yesterday and lived to tell the tale? It’s true! When I found this item in the drum of the dryer, my heart sank. How careless of me to forget to...Do You Subscribe to HARO? If So, Say “Hello” to Peter Shankman’s “Bye-Bye Boring Bio” Message Tomorrow
I’ve heard so many stories about how the advertisements featured at the start of HARO media queries deliver remarkable results for the advertisers. That’s why I am taking this out for a spin myself. An ad to promote Bye-Bye Boring Bio Action Guide is...Are You Guilty of Press Releases that Say Nothing or Rank High on the Judd Stupefaction Scale?
While reading the Sunday Seattle Times, I found myself laughing out loud as I read Ron Judd’s column. Under this subhead ‘Now Here’s a News Flash! Well, Maybe’ he writes: “They would never admit to it. But deep down, every communications...DIY Publicity Lessons from the Wizard of Oz
The 70th Anniversary Edition of the classic film “The Wizard of Oz” played in downtown Seattle on Tuesday, and my husband, 12-year-old son, and I were there to see it. What a treat to see this timeless film on the big screen with a full audience of...Do You Know How to Use Keywords in Your Press Releases, Web Content, and More?
Since Publicity Hound Joan Stewart first introduced me to Social Media Expert Nancy Marmolejo in a content-rich teleseminar, I am alerting you to Joan’s 10-21-09 teleseminar that covers everything you need to know to use keywords in your press releases, web...Reinventing Yourself? Read This!
The “Media Savvy” column I wrote for the Puget Sound Business Journal for the 10-9-09 edition speaks to some essential questions to consider, especially if you’ve had to reinvent company products and services to rspond to current marketplace...The Power of Slow: 101 Ways to Save Time in Our 24/7 World – Author Christine Louise Hohlbaum Delivers
Doesn’t this book title grab your attention? It sure captured mine. It turns out that one of my PR colleagues Christine Louise Hohlbaum wrote the book. You can take a sneak-peek of the book at this link. I asked her if she was doing blog interviews, and she...Here is My New Radio Pitch – What is Yours?
If you could share your message with 4,000 radio station producers in one paragraph, what would you say that would make your message jump off the page and invite more of the right kinds of on-air conversations? Here is what the copywriter for Radio TV Interview Report...What are Your Sassy Sound Bites?
When people ask about or read about you, do you have sassy sound bites at the ready to describe what you do and why it matters? Here are a few examples of “Boilerplate” and “Really Great” answers. Boilerplate: I know how to keep a secret. I am...Does Your Online Press Kit Tell a Current Story?
Is your online press kit up to date? If I just heard a pregnant pause across cyberspace, let me confess that you are not alone. Life and business keep marching on. It can be challenging to make time to update your latest accomplishments, areas of business focus,...Don Hewitt’s Mantra from “60 Minutes” – “Tell Me a Story” — Good Advice for DIY Publicists Everywhere
Don Hewitt, creator of the CBS News Magazine “60 Minutes” died last week, and tonight’s edition of the show paid tribute the passionate journey Hewitt traveled over almost four decades to bring his special blend of talent, intuition, and media savvy...Tips for Pitching Radio and How to Be a Good Radio Guest
Have you heard the expression, “If the tool you use most often is a hammer, then everything around you looks like a nail?” I’ve been giving a lot of thought to that lately. So many of my clients want to get seen, heard, and celebrated in traditional...Have You Signed Up Yet for PitchRate? It’s One More Way to Bring Journalists and Experts Together for Free
I’ve written a fair amount about Help a Reporter Out, ProfNet, and PR Leads. These are media query services that bring media opportunities to your inbox so you can reply and earn attention for your expertise, products, services, perspectives, or cause. I am a...Barbara Walters’ Books — Well Worth Your Time for Many Reasons
Barbara Walters’ best-selling book “Audition” has been a treat to read. What a remarkable life she’s lived and what a trail she’s blazed. I would so love to meet her, share a cup of tea, and express gratitude for the example she’s...Story Pitch to Associated Press Delivers Ink to Main Street Media Savvy in Washington Post and Well Beyond
I love ProfNet. The media queries come to my in-box. I reply to those that are a fit for my commentary. And media results flow. This time, my own name and company name got the ink in the Washington Post and well beyond, thanks to a story by a reporter for the...Things to Consider When Hiring a PR Agency — or Not; Beware the Bad Publicist, Rembrandt Writes
Here’s a link to a good post on this topic from my colleague Melanie Rembrandt from the latest issue of Pink magazine. This link also points you to some useful DIY publicity resources that thousands of publicity seeking business owners worldwide are applying to...Cathy Stucker Offers Tips about Detecting Plagiarism on the Web and What to Do About It
Twice in the last two weeks, other people have literally copied content of mine and claimed it as their own in blog posts and printed materials. These are word-for-word pick-ups of my content shared without attribution. While it is true that imitation is the...Social Media Actions to Help Your Ideal Clients Find You Faster without Spending a Dime or Much Precious Time
This month’s “Media Savvy” column for the Puget Sound Business Journal was a collaborative effort between me and Steve MacDonald, founder of Practical Social Media. The column offers five powerful tips to help your perfect clients find you faster...Want to Put Your Business on the (Google) Map? Here’s How
Did you know that simply by putting your business on the Google map, you can make it that much easier for your ideal customers to find you in an internet search? And, it takes just minutes, and it’s free. This is a no-brainer, and here are the specific steps...Read the “Do’s and Don’ts” for Responding to HARO Leads in Today’s Puget Sound Business Journal
If you’ve been wondering the best ways to respond to Help a Reporter Out leads, be sure to check out today’s Puget Sound Business Journal for my latest “Media Savvy” column that get to the meat of that matter with pitching tips to enhance your...DIY Publicity Tips to Guide You to Earn Free Publicity
A few weeks ago, I was invited to speak about DIY publicity at the Village Bellevue before an audience of about 100 guests. The audience received my message warmly, and one guest who arrived late was disappointed to have missed my remarks. On the spot, I gifted...California State University, Northridge in the News, Plus Tips to Get Your Bio in Tournament Shape
Checking out www.google.com/trends today, I grinned as a noticed that California State University, Northridge is in the news. Here’s a little known fact. I graduated from CSUN in May of 1984 with a bachelor of science degree in business administration with an...Getting Back to (DIY Publicity) Basics
Alert the media. I logged off my computer for two full days and focused on other things, like my family, my fitness, and — if you can believe it — baking bread. We’ve been getting a fair amount of snow in the Seattle area, which is great weather...Not Every Writer is a Results-Generating Publicist
Those are fighting words. I am annoyed with the writers in the marketplace who are claiming to be publicists, taking client dollars, and delivering disappointment in the media results department. Last month, I met a business owner who invested serious money in a PR...Puget Sound Newspaper Business: Sunset or New Dawn?
If you’re interested in the future of newspapers and news in the Puget Sound region, read more about what was said at a panel discussion hosted by Seattle City Club on Friday 2/20 at this link. Reading these notes is almost as good as being there, thanks to Seattle PI...The 2009 Quirky Marketing Calendar is Full of Do-It-Yourself Publicity and Marketing Inspiration
Are you hungry to learn “365 Ways to Promote Your Business Using Zany and Non-Traditional Holidays Throughout the Year?” Let me make it easy for you. Visit this link. Invest $19.95. And get inspired with plenty of tools and quirky ideas to guide your...Online Publicity Offers Unlimited Opportunities for Those Who Embrace Them
Editorial Cartoonist David Horsey contributed a provocative column to the Seattle Post-Intelligencer on Sunday. Within the column, Horsey laments that financial collapse threatens real journalism. He also shares a quote from ABC News Anchor Charlie Gibson, who...A P.S. with Even More Details about Hypnotist Craig Sigl’s Media Win on the Sports Page of the Seattle PI
Seattle Hypnotist Craig Sigl called me last night to report that he earned two new clients and a speaking engagement as a direct result of the Seattle PI story in which he was featured earlier this week. When asked how he earned the story, Craig said he decided a big...Does “Your Pitch Suck?”
I was catching up on my reading over the weekend and enjoyed reading the January edition of Inc. magazine that made mention of a free service called “Your Pitch Sucks.” You sign up, share your pitch, and — within 24 hours — receive input from...$26,788 for a Half-Page Weekday Ad One Time — Yikes!
I read something in the Puget Sound Business Journal on Friday that captured my attention in a big way. Here is a quick excerpt: “The Times recently told advertisers that it was not raising its ad rates for 2009, the first time advertisers say they remember that...How You Do Publicity is How You Do Everything – PR Secrets Susan Harrow Says
Check out this blog post from PR Secrets CEO Susan Harrow with useful insights to propel your DIY publicity effort. She offers tips for 2009 PR planning and makes quite a healthy endorsement for my Authentic Visibility Publicity Tips Booklets, which warms my heart. ...Are You a Candidate for “Geek of the Week” in the Seattle PI?
Every Monday, the Seattle Post Intelligencer offers a profile of a Puget Sound executive they refer to as “Geek of the Week.” Geek of the Week is a regular feature spotlighting local personalities in the tech world. If you would like to nominate someone...Wall Street Journal Debuts New “How I Got Here” Column — a Good Avenue to Showcase Lessons Learned Along the Career Ladder
Always on the lookout for new media placement opportunities that are a fit for my clients and for you, I was happy to see a new column in the Career Journal section of the Wall Street Journal entitled “How I Got Here — Tales from the Career Ladder.”...HARO or PR Leads? I Recommend Both
If you want more success with greater ease as a DIY publicist, you need to use fabulous and often free or very affordable resources to get the job done. About a year ago, I signed up for ProfNet so I could take this fee media query service for a spin. I heard great...Miss the Teleseminar about Making the Most of Press Releases? Here is the Link to an Excellent Audio File.
If you missed the teleseminar about making the most of your press releases, don’t dismay. Here is the link to the audio file so you can listen in and benefit from the timely and timeless information and the fabulous offers to go with it. Special thanks to Dan...Small Business Scene Media Opportunity in the Seattle Post Intelligencer
The Seattle Post Intelligencer runs a regular photo feature on the front page of the business section called Small Business Scene. It highlights the small businesses that shape the city served by the newspaper. If you know a small business worthy of a visit by the...Bending and Swaying with Technology and a Special Offer to Help Sell Yourself without Selling Your Soul
Dan Janal had some technical difficulties during today’s teleseminar about press releases. If you signed up for the call and were intending to listen to the Mp3 file after the fact, just know that you will be receiving that audio file one day next week. Dan...Introducing Guest Bloggers with Current Insights about Press Releases in Today’s Digital Age
A big “thank you” to all the publicists from around the nation who have been sharing their perspectives about the value of the press release in today’s digital age in response to a media query I posted over the Thanksgiving weekend. Some of the...Best Practices for Online Press Releases Can Help Guide Your DIY Publicity Efforts
Since most consumers visit the internet first before buying any product or engaging any service, what comes up in a “Google” search can make a big difference in whether or not people buy right now, put your company on their consideration list for the...Save Dec. 4 for a Free Teleseminar about How to Get the Most from Every Press Release You Write
If you want the answer to this question and many more about press releases in today’s digital age, sign up now for this free teleseminar hosted by PR Leads Founder Dan Janal with yours truly as his special guest expert. The call takes place December 4 at 10...New Website Offers Interior Designers a Fabulous Venue to Show Their Best Work
Check out this newly launched site called Varvana. Fred Albert is the creator for this new site, and here is what he has to say about it: “Varvana will take the idea of the design magazine and expand it for the digital age, offering readers the opportunity to...Tiger Oak Publications Acquires Washington CEO Magazine
The only thing certain is change — especially in the newspaper and magazine scene. Yesterday Tiger Oak Publications announced that it is acquiring Washington CEO magazine. The press release said, “We made the decision in these challenging economic times...Two Action Oriented Blog Visitors Win Publici-Tea™-TO-GO! Gift Bundles Today
Congratulations to Cindy Loughran and Pam Blanton, both of whom posted heart-felt messages to the blog about why they would like to win a Publici-Tea™-TO-GO! Gift Bundle to propel their businesses to a new level of fabulous. Both responded to my October 26 request for...Here is the NWEN Think Tank Presentation that Offers Tips for DIY Publicity Success
Last night, I was honored to speak on a panel with Becky Monk, assistant managing editor for the Puget Sound Business Journal, and Whitney Keyes, publicist, writer, marketer, and video producer, as we discussed tips and techniques to earn free publicity at Seattle...Tips to Enlist Bloggers’ Attention in Your Story from Wasabi Publicity
Check out these useful tips to make sure your attempts to earn online buzz through bloggers are successful. These tips come from Michelle Tennant Nicholson’s Wasabi Club Newsletter. She is chief story teller for Wasabi Publicity. ...Two Radio Interviews to Empower Your DIY Publicity Success – Listen in and Be Inspired
If you missed the radio interviews “Get Booked on Oprah” Expert Susan Harrow and I did recently on the Chat with Women Radio Show and the Dr. Pat Show, let me make it easy for you to listen in after the fact. You’ll learn some useful tips to support...Learn about DIY Publicity at This Free Event at Seattle University. Check Your Calendar for 10-28 at 7 p.m.
If you are hungry to learn about the power of publicity and want to connect with members of the Northwest Entrepreneur Network at the same time, mark your calendar now to attend this 10-28 Think Tank Session that starts at 7 p.m. with me, Puget Sound Business Journal...Want Nuts and Bolts of DIY Publicity – Listen to This Radio Interview
Kevin Henry of the radio show Bellevue Today invited me to share useful DIY publicity tips on his radio show. You can listen in with convenience and ease by clicking on this link. He also offered me the opportunity to talk a little bit about the new...Want 25 newspaper columns about do-it-yourself publicity in one easy to read file?
I just created a new, improved, and FREE e-book that includes all 25 “Media Savvy” newspaper columns I’ve written over the last two years. If you would like to receive it and are already a subscriber to my free Authentic Visibilityezine, send me an...If your story doesn’t relate to the economy or the election, then what?
Melanie Rembrant is a colleague who has some great things to say about DIY publicity, so today I am going to direct you to her latest blog post about what to do if you don’t have stories to tell right now that are about the economy or the election. And, check...New Tech Pub Offers Media Opportunies at the PSBJ and the Seattle PI
This blog post comes to you from my trusty team member Sharon Baker, and its a good one. She writes: Enterprising do-it-yourselfers playing in the technology arena will want to take note of a surprising change at the Seattle Post-Intelligencer. Microsoft reporter Todd...Last Chance to Sign Up for Free DIY Publicity Teleseminar for 9-9 at 9 a.m. Are You Registered?
I am the featured speaker about getting known as an expert in your field through the power of DIY publicity on Tuesday, September 9 and 9 a.m. (Pacific) in the Kathleen Gage “Top of Their Game Teleseminar” Series. If you still want to sign up or receive...Chat with Women Hosts to Share What They Look for from Ideal Radio Show Guests
Great news. The hosts of the “Chat with Women” radio show will be stopping by the September 12, 2008 Publici-Tea™ taking place at the Village Bellevue to share what they look from from ideal radio show guests. Pam Gray and Rochelle Alhadeff have useful...Want to Be on the Radio? Read This for What NOT to Do
I subscribe to a free media lead service called Help a Reporter Out (HARO), and I learn a lot by reading the queries. This one caught my attention because I’ve been booking one of my clients for radio interviews lately. “We meed non-boring business...Free Teleseminar on DIY Publicity – Sign Up for this 9-9 Event at 9 a.m.
I was honored to be invited by Kathleen Gage of Street Smarts Marketing to participate in her Top of Their Game Expert Teleseminar series. My day to share how to get known as an expert in your field is Tuesday, September 9 from 9 a.m. – 10 a.m. (PST). You can...Tips to Prepare for an Interview from the Publicity Hound Herself
Check out this blog post by Joan Stewart, the Publicity Hound, about how to prepare for an interview. These tips are time tested and proven, and they will come in handy when the media come to call on you. Joan offers a very useful and free email course with 89...Got Media Clips? Here are Tips to Make the Most of Them
Check out this post for great tips on how to make the most of your media mentions.Turn Your Business Anniversary Into Something Relevant to Everyone
When your business turns 31 years of age, that’s a big deal. But when you make your anniversary something worthy of celebration for your customers and potential customers, that’s even better. Did you know that August 15 is National Relaxation Day?...Cool Free Press Release Review Service to Take for a Spin
Donna Frindt attended a Publici-Tea™ a few months ago, and it has really jump started her enthusiasm and action for DIY publicity. Today, she got in touch to alert me to a free service that performs a press release analysis immediately. She tried the service and found...Christmas in July and August? Absolutely!
I am in holiday gift guide pitching mode these days because now is the time to earn attention of editorial decision makers who are making decisions now for November and December issues. If you are in the hunt to earn placements for your products in these magazines,...Here’s a Recipe for a Winning Pitch that You Can Adapt for Your Own Needs and Take for a Spin
We all want to sell more products and services. But figuring out how to frame what we do in the context of what is timely, newsworthy, and relevant isn’t something that comes easily without practice. I practice a lot, so today I am going to share a recipe for a...Three Ways to Make It Easy to Know Who to Call to Earn the Ink
My latest Puget Sound Business Journal column offers three useful and affordable resources to make it easy to know who to call to earn the “ink and air.” If you subscribe to the paper, you can see the story link here. If you don’t, here is the text...Letting You in on a Little Secret that Could Help Your DIY Publicity Effort
Did you know that I have a number of free audio files posted at my consulting website that make it easy for you to listen to my DIY publicity guidance without spending a penny? Well, it’s true. You can visit this site and listen to a number of prior...Robyn Spizman with Words of Wisdom about Media Relations, WOW, and Other Things
I’ve been out of touch for a few days because I attended the eWomenNetwork International Conference & Business Expo 2008 in Dallas, Texas with about 3,000 other women business owners and a few men besides. Robyn Spizman, nationally recognized television...The Golden Circle – A Huge Pearl of Wisdom from “Make Mine a Million $ Business” Event
If you were among the 400 or so women business owners in attendance at the Make Mine a Million $ Business event in Seattle earlier this month, good for you. You are thinking big and lending support to others who are in the same boat. A highlight of attending the event...Hurray for Gift List Media – My Pitch Invited Interest from O Magazine to Taste Seattle Chocolates!
I started sending holiday gift guide pitches to national magazines to bring attention to a client with a delicious and heart-felt story to tell. Thanks to my subscription to Gift List Media, I have access to the names, email addresses, contact preferences, and...If Yours Was Among 800 Email Pitches Received in a Given Day, Would Yours Stand Out?
Doesn’t that question stop you right in your tracks. It sure gives me pause. While enjoying lunch yesterday at a rare visit to Whole Foods Market in Bellevue, I received what seemed like divine inspiration to write a pitch on behalf of one of my clients. I raced...Do-It-Yourself Publicity Lessons from “American Idol” – Plus a Special Offer to Save 20% on Your PSBJ Subscription
Check out today’s “Media Savvy” column in today’s Puget Sound Business Journal. It shares do-it-yourself publicity lessons business owners can learn from “American Idol.” It’s a fun read, and it just might get people talking....Blogging Expert Betsy Talbot – a Special Guest at June 13 Publici-Tea™
Have you been sitting on the sidelines, wondering what the heck is a blog and how can it contribute to the growth of your business? If so, here’s great news. Blogging expert Betsy Talbot will be my special guest at the Friday, June 13 Publici-Tea™ Half-Day...Free Press Release Distribution Sites — Check Them Out
One of the sites I monitor is www.startupnation.com. Today, I stumbled upon a new publicity blog by Melanie Rembrant that offers a list of free press release distribution sites and some good advice about press releases. Check it out and see how her sage advice can...Check Out GoogleFight.com — Just for Fun
Do you ever wonder how your Google rankings stack up against your closest competitor or colleague? Here’s an easy and fun way to find out. Visit this link. Then, type in your name and the name of your competitor. See who wins the Google fight and how many...Curious about Twittering? Not Even Sure What It Is? Here is a Great Resource to Learn More
I think the world of Publicity Hound Joan Stewart, and her ezine today offers some very useful tips about Twittering, which is a form of social networking that is gathering great speed. Here is an excerpt from her Publicity Hound of the Week ezine that arrived in my...Claim Your Space at the June 13 Publici-Tea™ So Your Business Can Sizzle This Summer! – Only 9 Spaces Left
Last Friday’s Publici-Tea™ Half Day Workshop at The Village Bellevue was very rewarding for my guests and very satisfying for me. Here is one of the glowing testimonials I received by email from one of my appreciative event guests: “Nancy’s...BizNik.com – a Great Way to Dip Your Toe into Online Business Networking
Online business networking is the latest big thing to bring people together, so I jumped into the pool to give it a try. I started at BizNik. The tag line for this site is “Business Networking that Doesn’t Suck.” I applaud the founders for describing...One Phone Call Leads to a Fabulous Opportunity — for You and for Me
A few weeks ago, while pondering the explosion of social networking sites, blogs, and other things internet related, I learned about a media list that would make it easy for me to connect with internet radio talk show hosts to suggest my clients as fabulous radio show...Want You Get Your Website Bio Complete on May 30? Let’s Make It Happen!
Whether or not you intend to deploy the power of free publicity to build the buzz about your business, you absolutely need a great website bio that tells your story well. If this is a need you have, here is an opportunity to get the mission accomplished. Attend a bio...Here’s a Free Media Lead Service that Just Might Deliver the Ink and Air for You
I often recommend that do-it-yourself publicists subscribe to PR Leads so they can respond readily to media queries from reporters who are seeking experts. Some are reluctant to commit to the monthly fee. While I can certainly understand that, I can tell you the fee...Want Even More Ease When Promoting Your Business Events? Check Out This Tool!
Every day, there is something new to learn about making it easier than ever to earn free publicity, and I can hardly contain my enthusiasm as I share this latest tip to support your intention to earn more local publicity success with greater ease. A special thank you...Alert the Media. The May 16 Publici-Tea is Coming to The Village Bellevue. The 1st 4 People to Register Will Receive a 30-Minute Power DIY Publicity Call with Me.
I had a revelation last month when I tried to fit 13 business owners around my dining room table for the Publici-Tea Half-Day Workshop. This event has grown too big for my house. That is an alert the media moment for sure. I am bringing the Publici-Tea™ to a new...Register Now for the May 6 “Free Publicity” Seminar at the Museum of Flight
Learn how to help your business fly high through the power of publicity at this high value event. The Alternative Board is hosting a Spring Series Business Seminar about free publicity in which I am the featured speaker. Every guest will receive my tips booklets as...Media Savvy Column Continues to Pack a Punch for Spreading the DIY Publicity News
If you live in the Puget Sound region, you’ve likely seen the newly redesigned Puget Sound Business Journal. It’s an extreme makeover completed with the readers in mind, and I think it looks fabulous. I am honored that my “Media Savvy” column...Just 4 Spots Left for May 16 Publici-Tea™ Half-Day Workshop. Does One of Them Have Your Name on It?
I’ve got just four spots left for the May 16 Publici-Tea™ Half-Day Workshop at my lovely Bellevue home. If you’ve been thinking about signing up, don’t wait too much longer because seats are going fast. Read the fabulous testimonials from prior event...I’ve Been Tagged by Zita Gustin – What I am Reading Now…
I am pretty new to blogging, but I sure see the value in it. Thousands of people visit this site every month, and I am committed to delivering value to keep you all coming back. It’s also pretty fun to build community this way, so tonight, I am just going with...The Next Press Kit Writing Workshop is May 30. Join in and Get Your Bio Created at Long Last
Thanks to a great idea from Publici-Tea™ guest Margit Crane of Rock the World Coaching, I created a press kit writing workshop that I took out for a couple of winning spins. Based on the great feedback I received from those bold enough to try a brand new program, I...Seattle Times Makes Big Cuts in Editorial Staff
These times in the local media, they are a changing. The Seattle Times is making a number of substantial staff cuts that will most certainly make it tougher for DIY publicists to earn the ink. Here is a link to offer some of the details. Here is a link to the blog for...Just Two Spots Left for April 18 Publici-Tea™ – Does One of Them Have YOUR Name on It?
Folks continue to rave about the Publici-Tea™ Half Day Training Events Here is one powerful example: “Nancy’s knowledge and enthusiasm for advising the small business owner are limitless! I left the seminar with a concrete, 5-step plan I could immediately implement...More DIY Publicity Tips from Sharon Baker
If you’re looking for an even more in-depth analysis of national magazines, check out Mediapost’s Magazine . While somewhat snarky, writers offer great insight on the state of certain national publications and how they’ve changed and previews new editions to the...Sharon Baker Chimes in With More DIY Publicity Tips to Guide Your Success
Anyone who wants to know what journalists are thinking, what they are worried about or how they are working toward delivering the news in the future should regularly read www.Poynter.org. Their tag line is very appropriate “Everything you need to be a Better...One Good Thing Continues to Lead to Another, Plus Last Call for Anniversary Sale Purchases
In January, I had the good fortune to have one of my do-it-yourself publicity columns run in a nationally syndicated newspaper column called the Small Business Professor via the Scripps Howard News Service. Today, I received a “Google Alert” that this same...Writing Six Bios in Two Hours is a Great Way to Keep Storytelling Skills in Shape
Oh, it’s good to work hard, apply laser-like focus, and get into the groove to help business people accomplish a task that has the potential to support their business in such powerful ways. And, writing six sassy bios in two hours is a sure fire way to keep my...Publici-Tea Anyone? Mark Your Calendars for Friday, April 18 or May 16, and Act Fast!
The rave reviews for the Publici-Tea™ Half-Day Training Event continue to flow, and it is very rewarding — both for my guests and for me. Here are just a few of the glowing comments guests shared as a result of their experience last Friday: “Enthusiastic,...This Wall Street Journal Article About Spitzer’s Enablers is a Must Read
Check out Publicity Hound Joan Stewart’s blog post about the Spitzer debacle and what the Wall Street Journal had to say about the media enabling his rise to power at others’ expense. The Wall Street Journal commentary is chilling to say the least. I...Pain Killers Sell Better than Vitamins – Ease Their Pain in Your Press Release
Olympic Hot Tub Company has introduced a new water care product that promises to save time on spa maintenance, simplify the process of keeping water clean and clear at all times, and soften skin besides. SilkBalance® for Spas is a perfect product for stressed out,...Freelance Journalist M. Sharon Baker Offers Timely Tips to Support Do-It-Yourself Publicity Success
M. Sharon Baker worked as a reporter for the Puget Sound Business Journal for nine years before taking the leap to become a full time freelance writer and publicist. She is a loyal reader of the Authentic Visibility blog and shares three great tips to contribute to...Want to Boost Your Business? Taste the Biz Bite Blog!
The Seattle Post Intelligencer features a number of reader blogs that offer tips and resources to build your business. Some of the names are sassy and fun: · Career Chic · Career Diverted Survivors · Entrepreneur’s Journey · Everything MBA · In Good Company ·...Listening is the First Step to Getting to the Magic Behind Any Story Worthy of Your Focused Attention
It never ceases to amaze me what 20 minutes of focused attention can offer to a website biography waiting to take shape. So often, business owners spend so much time thinking about what their business is that they just can’t put pen to paper to say what needs to...Press Kit Writing Workshop Changed to Friday, March 21
Here are a few excerpts from bios we crafted during last Friday’s press kit writing workshop: Shannon Wright is on a mission to spread love, joy and appreciation with every original gift basket she creates. And, she is proof positive that there is life beyond...Do You Struggle Writing Your Bio? Is Yours a Snoozer? Ready to Change That with a Guiding Hand from Me?
Many business owners want publicity, yet they struggle mightily with the task of getting their press kits in order. Writing a sizzlin’ bio is not easy, and a guiding hand from an expert can really make a difference. Last Friday, four brave business owners...The Thrill of the Media Placement Hunt … and the Rewards for Being Tenacious
As a work-in-the-trenches publicist, I do a lot of “smiling and dialing” and emailing with reporters and freelance writers to pitch story ideas. I get a bit of an adrenaline rush as I make my pitches. You could call it the thrill of the hunt. A couple days...What We Can Learn About Good Bios from American Idol
OK. I admit it. I watch American Idol. It’s good clean fun, and it’s a program I can enjoy with my family. And, believe it or not, there are publicity lessons to be learned from this program. Last night, each of the finalists was interviewed answering the...Did You Miss the Sound Bite Teleseminar with PR Secrets CEO Susan Harrow and Me?
If so, here are some of the key points Susan made during the capacity crowd teleconference on 2-5-08: 1. Producers want a natural presence and clear messages. Ultimately it’s *You* you’re selling. The more unique and irreplaceable you are the better. If...Celebrating 7 Years with 2 Reasons to Get Media Savvy, Build Buzz, and Save
When I started my business seven years ago, I wanted to earn enough money to buy better groceries. Soon, I had world-class clients with great stories to tell, and I was too busy to cook. Today, I’ve redefined my success by the impact my services, training...Only Two Spaces are Left for the March 14 Publici-Tea™ Half-Day Training Event- Claim Yours Now
Just a quick update to report that only two spaces remain for the March 14 Publici-Tea™ half-day training event at my lovely Bellevue home. If you’ve been thinking about jump starting your 2008 publicity success with useful and proven tips, resources, and...PR Secrets CEO Susan Harrow Sizzles with Timely Advice to Earn Oprah’s Attention
Now that Oprah has a new reality show coming to national TV called Oprah’s Big Give, there are new ways to earn attention for your winning ways. Those who participated in this morning’s teleconference with PR Secrets CEO Susan Harrow got an earful of great...Urgent Note About Tomorrow’s Sound Bite Teleseminar at 10 a.m. PST
Did you sign up to participate in tomorrow’s sound bite teleseminar with Susan Harrow and me? If you did, you should have received an email that provides a link you must click on to opt-in to receive the teleseminar information. If you have not yet received a...Ringo Walked Out On Regis Visit – Why Getting Your Sound Bites — or Musical Numbers — in Order Matters
Did you see the Associated Press story last week about Ringo Starr, who walked off the set of “Live with Regis and Kelly” rather than cut short one of his songs? This story ran on page two of the Seattle Times. Starr didn’t realize his performance...Best Media Relations Practices Report Reveals Ways to Make Your Press Kit Serve Reporters 24/7
Lots of people have been asking me about press kits lately, so I read the 2007 Journalist Survey on Media Relations Practices report prepared by the Bulldog Reporter and TEK Group International with great interest. The report revealed that journalists have difficulty...Does Your Free Bonus Report Need a Much Wider Audience?
John Kremer is the author of “1001 Ways to Market Your Books.” He also writes a fabulous and very useful ezine that is always full of great ideas. In late December, I read in his ezine that he often posts free bonus reports and e-books to his website for...Deadly Sins of Media Relations Tips Earn National Audience Today
If you are serious about earning results from your do-it-yourself publicity efforts, check out this link to learn the deadly sins of media relations and why you must avoid them. Bruce Freeman, the Small Business Professor, writes a column for the Scripps Howard News...Does “Spray and Pray” Work at the 11th Hour for Big Events? Probably Not.
May I vent? I received a voicemail message from someone that really got my goat. She said something like, “A very important celebrity is coming to Seattle within the next week. It’s incredibly important that we fill the room with people. We don’t...Capacity for Teleconference on Oprah Sound Bites Expanded to 250 to Accommodate Demand!
Wow. Folks are flocking to register for the teleconference on Feb. 5 at 10 a.m. (PST)to learn how to get their sound bites in shape for O Magazine, the Oprah Winfrey Show, and other national media venues. PR Secrets CEO Susan Harrow just alerted me that the capacity...What Clever Valentine’s Day Story Pitches Do You Have Brewing?
It’s almost Valentine’s Day, and I’ve been brewing over story hooks to share with the local media to bring my clients into the spotlight. For example, the folks at Olympic Hot Tub Company got in touch to let me know that a number of military wives...If Earning Oprah’s Attention in 2008 is a Priority, This Blog Post is for You
I am starting the year with four amazing clients that all have Oprah-worthy stories to tell, and I can’t wait to report back to you that I have earned the publicity I seek for Affirmagy, Olympic Hot Tub Company, Seattle Chocolate Company, and Working with Power...10 PR Resolutions for a Great 2008
Happy New Year! Like many of you, I subscribe to quite a few ezines and pay attention to the work of my colleagues in other parts of the country. Today, I received an ezine from Margie Zable Fisher of Margie Zable Fisher Public Relations with some timely...The Today Show Lends Fuel to Flurry of Last-Minute Financial Planning Appointments
When everyone else is on vacation and making merry, it can be a great time to earn the ink and the air through the power of free publicity. Here is a last-minute PR pitch I made to ride on the recommendation of The Today Show to offer holiday gifts that make great...My First TV Appearance Offers Free Publicity Tips You Can Use Now
If you are hungry for useful publicity tips you can apply now and in the New Year to catapult your business from the darkness to the media spotlight without suffering overwhelm, spending a fortune, or spinning your wheels, today is your lucky day. Tune into to Biz...Small Talk Expertise Turns into Big Ink – Here’s How
Congratulations to Melissa Wadsworth for earning big ink in the Sunday edition of the Lifestyle section of the Seattle Times for her small talk expertise. The “How to shoot the breeze with ease” interview with columnist Pamela Sit was well timed for all...I Love What I Do, Round Two – Publici-Tea™ Event Inspires Buzz Seeking Business Owners into Action
Last Friday was the date of the second Publici-Tea™ half-day training event to empower small business owners with the tools and insights they need to get seen, heard, and celebrated in their own backyards and beyond through the impact and credibility of free...Fabulous Resources to Empower Free Publicity Success
It’s that time of year when business owners are looking to the New Year with high hopes about how things will be so much better with much more ease. If you are in that boat, this blog post is for you. Here is a quick list of some of the fabulous resources I rely...Have You Read Microtrends? What a Great Source of Story Hooks to Fuel Free Publicity!
Trends gathering speed are always a great hook to earn free publicity. I’ve been pouring through my copy of “Microtrends” by Mark J. Penn with E. Kinney Zalesne with great interest. They organize the trends in sassy categories such as love, sex and...Publici-Tea™ Anyone? – Here’s a Gift Publicity-Seeking Business Owners Can Give and Receive
Great news! The Publici-Tea™ half-day training events in November and December have proven so popular that I’ve decided to offer them once a month for much of 2008. Save Friday, January 18 for the next Publici-Tea™ to take place at the lovely Avikai Spa in...If Earning Publicity in the PSBJ is a Priority, Take Advantage of This Special Deal.
Many of my clients and Publici-Tea™ event guests tell me that they would love their businesses to be featured within the pages of the Puget Sound Business Journal. This is one of the most widely read business journals in the region with 67,000 business decision makers...Santa Paws Photos to Benefit the Humane Society – a Timely Holiday PR Hook
Have you heard that song on the radio about the Christmas shoes? A little boy is in line to buy a pair of shoes for his mom, who might be on her way to heaven tonight. He doesn’t have enough money to pay, so the fellow beside him in line steps forward to help...Hurray for ProfNet, PR Leads, and the Quest for PR Success with Greater Ease
Did you know that you can sign up for a fabulous service called PR Leads that funnels active media leads direct to your inbox for your timely and compelling reply? I subscribe to a similar service for PR firms called ProfNet, and it is fabulous. Within the first ten...Serious about Free Publicity? Two Work-in-the-Trenches Publicists Share Proven Tips
What a treat to chat with Michelle Tennant, one of the co-founders of Wasabi Publicity, about common media relations mis-steps and other nitty gritty tactics and details to support the quest for free publicity. She and I connected on Halloween night and talked about a...Are You a Tigger or an Eyore?
I just did a radio interview intended for WomensRadio.com with Lorraine Howell, owner of Media Skills Training and author of Give Your Elevator Speech a Lift! While we were chatting, we got on the subject of the Law of Attraction, personal energy, and the difference...Is Thanksgiving the New Christmas for Gift Giving? Sounds Like a PR Opportunity to Me.
The fleece is flying at Affirmagy, a Seattle-area company that makes affirmation blankets that celebrate big ideas like courage, love, gratitude, and joy. While talking with Company Founder Kristen Marie Schuerlein earlier this week, we pondered the idea of...Drive Your DIY Publicity Success with This Free Media-Savvy-to-Go Tool!
Are you ready to rock and roll with your DIY publicity? And, do you need a little help right now? Sign up for my ezine and you’ll receive my new Authentic Visibility E-Book that includes 12 sassy, useful, and relevant media relations articles I wrote for the...Women’s Media Summit Podcast is Available Now
Did you make the Women’s Media Summit a priority? And, if the answer is “no,” are you wishing you could listen in after the fact? I am writing today to report that you can! You can access all of the podcasts from this event that featured some of the...Are You on a Journalist’s Banned List?
What a powerful email to receive on a Monday morning from Shannon Cherry of Be Heard Solutions. She writes about an editor at Wired magazine who has compiled and published a list of banned PR people who can know longer connect with him by email because they have shot...2008 Publicity Planning Starts Now! Be Intentional about the Results You Seek.
If you’ve already figured out your top ten ideal media placements for 2008, now is the time to ask for the editorial calendars for the print venues that are on your “hot list.” I made a few of those searches online today and quickly received the...Don’t Miss This “Deadly Sins of Media Relations” Teleseminar, Just in Time for Halloween!
Don’t forget tomorrow’s free Wasabi Club Teleseminar. I’ll be presenting “The Deadly Sins of Media Relations and Why to Avoid Them.” Join in for some PR “tricks and treats” on Halloween, Wednesday, October 31st from 1pm to 2pm EST by dialing...Publici-Tea Anyone? Puget Sound Publicity Seekers – Mark Your Calendars for Nov. 16!
A few months ago in an ezine, I announced the launch of Publici-Tea events that would offer a half-day of in-person training to empower your DIY publicity success. How would you like to be one of the first 10 Puget Sound area business owners to participate? Seven...Women’s Media Summit Launches Today – Wow!
Check out this fabulous comment from one of the participants in the Women’s Media Summit which starts today: “I just got my registration materials for the event. WOW! The PDF workbook alone is worth the price of admission. It’s beautiful in...Have You Signed Up for the Teleseminar on October 16? Plus, a Quick Note About Awards Events
There is still time to sign up for the October 16 teleseminar at 5 p.m. with Small Business Marketing Expert Stacy Karacostas. During this one-hour teleseminar, I’ll interview Stacy as she sheds light on these powerful ideas: How to use marketing as your salesperson,...Do You Struggle with Getting Your Marketing Show on the Road?
Here’s an invitation to a not-to-be-missed October 16 teleseminar to ease that pain. Tune in Tuesday, October 16 at 5 p.m. PST for a teleseminar with my colleague, friend, and co-collaborator Stacy Karacostas of SuccessStream. Stacy is a marketing strategist...Going to the Local Networking Event? Bring Your Camera!
If you attend networking events around town, bring your camera. Chances are, prominent local business people will be in attendance who will be happy to pose for a photo with you. Then, you can submit the photos to the “people on the move” or “local...I’ve Got 5 Free Passes to the Women’s Media Summit!
If you’d like to participate in the virtual Women’s Media Summit coming up next month and gain access to great insights from PR experts from around the nation to support your business success, today is your lucky day. Respond to this post AND offer a...Free Audio File Explains How to be the Go-To Person in Your Field
My good friend, colleague, and co-collaborator Zita Gustin had a great teleseminar about how to be the go-to person in your field. I’d like to offer that audio file to you as my gift. Just download the file via this link and listen in for useful tips to support...Women’s Media Summit Blog Offers Media Savvy PR Tips for You Today
Today the blog offers a generous selection of sample tips from me to inspire your local publicity success, and I invite you to check them out. This virtual conference takes place October 17, 18, 19, and 20 and features a variety of top PR experts from across the U.S....Don’t Shoot Yourself in the Foot with a Bad Headshot
Are you still using that great photo of yourself from ten years ago on your Website? Is a tree growing from your head? Does your make-up and hair style scream 1985? If you’ve answered “YES” to these questions, it’s time take action to put your best face forward. I’ve...Want to Get Known Now? Don’t Miss This!
If you want to get known, you first have to figure out a compelling way to set your offering apart from the rest before you pitch your first story. Figuring out what makes your offering unique can be challenging, and that’s why I sought out expert help to craft...Welcome to the Do-It-Yourself Publicity Resource!
Sometimes it takes a brick to hit you over the head to realize that more success is possible when you make it easy for people to get what they want. After running my PR agency for almost seven years and serving do-it-yourself publicists with the Authentic Visibility...Your Top Ten: Knowing Whom to Call is Key to Media Relations Success
If you’ve got breaking news to share or a compelling story to pitch, knowing whom to call is as important as the story you want to tell. If you are a small business owner with other equally pressing deals to close and operations issues to address, chances are...Bye-Bye Boring Bio 2020 Workbook is now Available!
