The Seattle Post Intelligencer features a number of reader blogs that offer tips and resources to build your business. Some of the names are sassy and fun: · Career Chic · Career Diverted Survivors · Entrepreneur’s Journey ·...
It never ceases to amaze me what 20 minutes of focused attention can offer to a website biography waiting to take shape. So often, business owners spend so much time thinking about what their business is that they just can’t put pen to paper to say what needs to...
Here are a few excerpts from bios we crafted during last Friday’s press kit writing workshop: Shannon Wright is on a mission to spread love, joy and appreciation with every original gift basket she creates. And, she is proof positive that there is life beyond...
Many business owners want publicity, yet they struggle mightily with the task of getting their press kits in order. Writing a sizzlin’ bio is not easy, and a guiding hand from an expert can really make a difference. Last Friday, four brave business owners...
As a work-in-the-trenches publicist, I do a lot of “smiling and dialing” and emailing with reporters and freelance writers to pitch story ideas. I get a bit of an adrenaline rush as I make my pitches. You could call it the thrill of the hunt. A couple days...
OK. I admit it. I watch American Idol. It’s good clean fun, and it’s a program I can enjoy with my family. And, believe it or not, there are publicity lessons to be learned from this program. Last night, each of the finalists was interviewed answering the...
If so, here are some of the key points Susan made during the capacity crowd teleconference on 2-5-08: 1. Producers want a natural presence and clear messages. Ultimately it’s *You* you’re selling. The more unique and irreplaceable you are the better. If...
When I started my business seven years ago, I wanted to earn enough money to buy better groceries. Soon, I had world-class clients with great stories to tell, and I was too busy to cook. Today, I’ve redefined my success by the impact my services, training...
Just a quick update to report that only two spaces remain for the March 14 Publici-Tea™ half-day training event at my lovely Bellevue home. If you’ve been thinking about jump starting your 2008 publicity success with useful and proven tips, resources, and...
Now that Oprah has a new reality show coming to national TV called Oprah’s Big Give, there are new ways to earn attention for your winning ways. Those who participated in this morning’s teleconference with PR Secrets CEO Susan Harrow got an earful of great...
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