When everyone else is on vacation and making merry, it can be a great time to earn the ink and the air through the power of free publicity. Here is a last-minute PR pitch I made to ride on the recommendation of The Today Show to offer holiday gifts that make great...
If you are hungry for useful publicity tips you can apply now and in the New Year to catapult your business from the darkness to the media spotlight without suffering overwhelm, spending a fortune, or spinning your wheels, today is your lucky day. Tune into to Biz...
Congratulations to Melissa Wadsworth for earning big ink in the Sunday edition of the Lifestyle section of the Seattle Times for her small talk expertise. The “How to shoot the breeze with ease” interview with columnist Pamela Sit was well timed for all...
Last Friday was the date of the second Publici-Tea™ half-day training event to empower small business owners with the tools and insights they need to get seen, heard, and celebrated in their own backyards and beyond through the impact and credibility of free...
It’s that time of year when business owners are looking to the New Year with high hopes about how things will be so much better with much more ease. If you are in that boat, this blog post is for you. Here is a quick list of some of the fabulous resources I rely...
Trends gathering speed are always a great hook to earn free publicity. I’ve been pouring through my copy of “Microtrends” by Mark J. Penn with E. Kinney Zalesne with great interest. They organize the trends in sassy categories such as love, sex and...
Great news! The Publici-Tea™ half-day training events in November and December have proven so popular that I’ve decided to offer them once a month for much of 2008. Save Friday, January 18 for the next Publici-Tea™ to take place at the lovely Avikai...
Many of my clients and Publici-Tea™ event guests tell me that they would love their businesses to be featured within the pages of the Puget Sound Business Journal. This is one of the most widely read business journals in the region with 67,000 business decision...
Have you heard that song on the radio about the Christmas shoes? A little boy is in line to buy a pair of shoes for his mom, who might be on her way to heaven tonight. He doesn’t have enough money to pay, so the fellow beside him in line steps forward to help...
Did you know that you can sign up for a fabulous service called PR Leads that funnels active media leads direct to your inbox for your timely and compelling reply? I subscribe to a similar service for PR firms called ProfNet, and it is fabulous. Within the first ten...
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