I'll never forget the time I met New York Times Best Selling Author Marci Shimoff at the 2013 eWomenNetwork International Conference in Dallas, Texas. She had just concluded an amazing keynote that was related to her book "Happy for No Reason" and welcomed a well deserved standing ovation. As luck would have it, I found [...]
Aspiring experts want to GET KNOWN so they can GET PAID. Here is one really great tip that can pay off for you again and again. GET READY FIRST if you want to be able to take advantage of opportunities -- even when you least expect them. The "cover girl" situation on the debut issue [...]
Did you see the movie "Julie and Julia?" I love this movie for so many reasons. One of the scenes that stands out for me is the conversation that takes place during the "ritual cobb salad lunch" with friends. Julie's friend asks her for an interview to be part of a magazine feature, and then [...]
Dresser After Dark is a radio program on the USA Radio Network for authors and experts to spread their word. If you have interest in sharing your word, visit the "Be a Guest" tab at the website and make your pitch. I was interviewed on the show yesterday, and here is a link to the [...]
Serena Williams and Kayne West have a thing to two to learn about being graceful in the face of disagreement or disappointment. Their outbursts over the weekend -- hers at the U.S. Open Tennis Tournament and his at the MTV Music Video Awards -- will live on forever as examples of what NOT to do. [...]
With over 500 BizNik members and friends already registered to attend the May 6 SHINE event and just 260 interview spots available, it's going to be an exciting and potentially inspiring evening of small business storytelling. SHINE is a video event that is bringing independent business people together so their stories can be told over [...]
Today's guest post on DIY publicity from Media Skills Training's Lorraine Howell completes this week's blog series on getting ready to make the most of your time in the media spotlight. After all, preparing your story and enlisting the media to tell it are just steps one and two. Delivering your story in a winning [...]
Monday's blog post hinted about the importance of sound bites. Getting your sound bites in order is essential for those media savvy enough to invite quality media interviews to take their stories far and wide. Over the weekend, I engaged in a rather compelling online conversation with Robert Middleton about the value do-it-yourself publicity actions [...]
You've worked hard to enlist the interest of the media in your story. Your pitch or press release paid off. Now, the real task is making sure you share your message in a winning way so the story to debut reflects well on your brand and reputation and supports the objectives you have for sharing [...]
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