Publicity Strategies to Attract and Retain Loyal Customers
Publicity can help businesses build credibility, trust, and a loyal customer base by showcasing their expertise, awards, and customer testimonials.
VIP Access to the Get Ready Get Known Get Paid Workbook
Click on the image to gain access to the digital eWorkbook.Local Publicity Pays Off in “This Or Something Better” Kinds of Ways
If Facebook Advertising isn’t your lead generation tool of choice and strategic partnerships (or joint ventures) feel premature for your new offering, what can you do to build the buzz? Try local publicity! My husband and I each have mature businesses doing what...Bellevue Certified Financial Planner Professional Steve Juetten Cautions Investors in Light of New Department of Labor Rule
When big news is announced in your industry, take the opportunity to share your distinct point of view by sharing a press release. Here is an example from my husband Steve Juetten, who also released a new book this week titled Ditch the Guesswork: Creating Reliable...What’s Red and White and Turns Over Like Crazy? Using Humor to Get Free Publicity
A PR agent, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be a good tool to get...Blind Man Shows Sighted People to See Unlimited Possibilities, More Successes Worthy of Celebration, and $100 Savings Code, Too!
Last week, I heard from Clark Roberts, who successfully earned a fabulous story in the Bellevue Reporter as a direct result of lessons I taught him that he put into immediate action to the benefit of his speaking career and his upcoming personal appearances. He is...Fran’s Chocolates CEO Gives Good Press Part of the Credit for Robust Sales Growth
Did you see the story about Fran’s Chocolates in yesterday’s Puget Sound Business Journal? The White House is now offering custom-label boxes of this local company’s extraordinary chocolates to dignitaries and others. Columnist Patti Payne writes:...Even in Tough Times, Local Businesses Play Ball — A Cheer for Local Publicity
This is a very well written and moving article that ran in the Saturday, April 18 issue of the Seattle Times. Mark Cutshall makes a strong case that generous, local businesses and service groups can always be counted on to step up and invest in the things that matter...The Last Issue of Eastside Business Published Yesterday. Publication and Website Will Refocus on Bellevue, WA
The newspaper business continues to deliver tough news. Yesterday, I learned that the latest issue of Eastside Business is also its last issue. You can read more about this from Publisher Joe Kennedy by reading this link. The paper will refocus to serve as the...Learn More about Sharing Your Story and Expertise – Don’t Miss All These Great Links to Make It So!
Tomorrow night, I am speaking to the Puget Sound Coaches Association — members and guests — about DIY publicity, and there is still time to register. Here is a link to an audio file created by incoming PSCA President Tammy Redmon that explains why this...Bye-Bye Boring Bio 2020 Workbook is now Available!
