Interesting Times in the Media Call for New Ways to Build the Buzz

I've been working pretty hard to enlist the interest of the Puget Sound media in a big interview with someone with a national reputation and a timely message.  Two major daily papers have declined because they just don't have the staff to make it happen.  Everyone is over-worked and over-committed.   Of course, big things are [...]

Seattle Chocolates Earns “Ink” for Doing Business and Doing Good

Did you see this fabulous blog post by Whitney Keyes, who writes the Biz Bite for the Seattle PI as a reader blogger?   It tells the story of how Seattle Chocolate Company CEO Jean Thompson launched cause related initiatives to make life better for women enduring breast cancer.  It's a great read, and I invite [...]

Tacoma News Tribune Profiles Olympic Hot Tub Company

Check out this link to a story in today's Tacoma News Tribune about Alice Cunningham and Olympic Hot Tub Company. This story resulted from a story pitch to CR Roberts that made mention of how Cunningham continues to reinvent how she connects with customers and prospects, even as she celebrates her 31st anniversary of doing [...]

Want Even More Ease When Promoting Your Business Events? Check Out This Tool!

Every day, there is something new to learn about making it easier than ever to earn free publicity, and I can hardly contain my enthusiasm as I share this latest tip to support your intention to earn more local publicity success with greater ease. A special thank you to Marcia Brixey, the founder of Money [...]

Tales from the Media Trenches – and a Provocative Question to Ponder

My clients have great stories to tell, and the local media here in the Puget Sound region have been receptive to telling them. But over the last several weeks, I've heard some feedback that gives me pause. Two reporters told me that they thought my story pitches were very interesting, but they wouldn't be able [...]

Media Savvy Column Continues to Pack a Punch for Spreading the DIY Publicity News

If you live in the Puget Sound region, you've likely seen the newly redesigned Puget Sound Business Journal. It's an extreme makeover completed with the readers in mind, and I think it looks fabulous. I am honored that my "Media Savvy" column continues to earn a place in the "Growing Your Business" section within this [...]

Loving the “Big Ink” for Seattle Chocolate Company

'Tis the season for love ... and chocolate, which explains why Seattle Chocolate Company is enjoying a flurry of winning headlines lately. Check out the company's newly launched press room that showcases a sampling of headlines captured within the last couple of weeks. In particular, this cover story from the Seattle Times really shines: The [...]