If Facebook Advertising isn’t your lead generation tool of choice and strategic partnerships (or joint ventures) feel premature for your new offering, what can you do to build the buzz? Try local publicity! My husband and I each have mature businesses doing what...
When big news is announced in your industry, take the opportunity to share your distinct point of view by sharing a press release. Here is an example from my husband Steve Juetten, who also released a new book this week titled Ditch the Guesswork: Creating...
A PR agent, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity. There is a time and a place for just about anything and humor can be a good tool to get...
Last week, I heard from Clark Roberts, who successfully earned a fabulous story in the Bellevue Reporter as a direct result of lessons I taught him that he put into immediate action to the benefit of his speaking career and his upcoming personal...
Did you see the story about Fran’s Chocolates in yesterday’s Puget Sound Business Journal? The White House is now offering custom-label boxes of this local company’s extraordinary chocolates to dignitaries and others. Columnist Patti...
This is a very well written and moving article that ran in the Saturday, April 18 issue of the Seattle Times. Mark Cutshall makes a strong case that generous, local businesses and service groups can always be counted on to step up and invest in the things that...
The newspaper business continues to deliver tough news. Yesterday, I learned that the latest issue of Eastside Business is also its last issue. You can read more about this from Publisher Joe Kennedy by reading this link. The paper will refocus to serve as...
Tomorrow night, I am speaking to the Puget Sound Coaches Association — members and guests — about DIY publicity, and there is still time to register. Here is a link to an audio file created by incoming PSCA President Tammy Redmon that explains...
Every Monday, the Seattle Post Intelligencer offers a profile of a Puget Sound executive they refer to as “Geek of the Week.” Geek of the Week is a regular feature spotlighting local personalities in the tech world. If you would like to...
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