Getting the word out about your expertise and latest news can be accomplished with a simple press release you prepare and then SHARE via your blog, ezine, social media, OR via the distribution service of your choice. This blog post intends to make it easy for you to create a press release for your latest [...]
This is a repeat of a prior blog post that seems timely to welcome and inspire a prosperous and rewarding 2014. Enjoy! The 75th Anniversary Edition of the classic film “The Wizard of Oz” brings to mind parallels from this film to the demands of getting known and getting paid for expert status. Never underestimate [...]
If you've got resolutions that relate to money matters, the Smart Money Rules from my husband Steve Juetten are just the ticket to get you where you want to go. Access this powerful Little Green Book now via this link: https://finpath.com/gift/ And, for Downton Abbey fans, this press release from a year ago might bring [...]
Aspiring experts want to GET KNOWN so they can GET PAID. Here is one really great tip that can pay off for you again and again. GET READY FIRST if you want to be able to take advantage of opportunities -- even when you least expect them. The "cover girl" situation on the debut issue [...]
Susan Harrow’s clients have appeared on Oprah, 60 Minutes, Good Morning America, Larry King Live, and national radio, TV and print. Do you want to get on TV and make your appearance count? Join us for the FREE webinar: 5 Ways to Double Your Income With Media Appearances in the Next 90 Days. Once you [...]
I am a big fan of the media query service known as Help a Reporter Out. Every day, I find out about reporters, bloggers, and other people of influence who are seeking commentary or perspective from experts like me and YOU. And because I want to get known for my expertise so I can get [...]
Hubby -- Steve Juetten -- was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one "sassy sound bite" made the final article. That can happen when editors pull out their red pens. And, that single "sassy sound bite" compelled the reader to call me [...]
It’s thrilling to see your own name and expertise showcased in a highly credible way. That was my experience this week. I wrote a press release that was timely, newsworthy, relevant and of service to my ideal audience. With the support of Dan Janal’s Press Release Sender service, the information crossed PR Newswire. And below [...]
In mid-February, I received a semi-urgent request from Dawn Klingensmith -- a feature writer for a magazine called Job Week. I had served as an expert resource to her in the past, and she was tossing a "hail Mary" pass at the 11th hour to get my take on some of the blunders folks make [...]
When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply. And my tips is among the ten showcased in this article. When I review queries, here are questions I ask myself: Is the subject matter for the query RELEVANT TO MY EXPERTISE? Do I [...]
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