If you can't turn heads with a few well chosen words in your headlines, you can't make much impact with your message. That's why I am sharing this article link that offers tips to make your ezine, press release, blog post, and other headlines catchier. Practice some of these tips to your expert advantage and [...]
Did you see the media coverage about the MLK Memorial? This is an example of word play working really well in a timely headline. And the story also underscores the importance of properly capturing and attributing quotes to the source. In email, social media, or ezines, changing a headline is as easy as hitting the [...]
Today is my 24th wedding anniversary to Steve Juetten. He's a great guy, and I could write a book about that, and I'll save that for another day. One thing about growing together in relationship with another is how skills transfer from one to another. That Steve listens to me speak about how to earn [...]
I am a big fan of community newspapers. Yes. It is true. I wrote a column about their power for the Puget Sound Business Journal a while back, and the words ring true still today. Today, the major metropolitan daily papers are getting thinner and thinner. The available real estate to cover YOUR news just [...]
For the answer and to join the conversation or spread the good news, check out this article from Denise Perez, manager of release monitoring and measurement for PR Newswire. As for me, I try to combine quality content and good keywords to tell a story that breaks through the clutter to reach the intended audience [...]
The headline for this blog post is one I read on one of my favorite blogs called Journalistics. Check out the rest of the post to learn the elements that make your press release worthy of attention. This is good stuff!
Let me make it easy for you. 1) Visit this link. 2) Download the digital version of the Authentic VisibilityPublicity Tips Booklets that are packed with 147 powerful ways to boost business and profit from free publicity as my gift to you. 3) Choose the five ideas that resonate most with your natural skill set [...]
Yesterday a media query came across my desk that was perfect for at least two of the experts I know well. I shared the lead with both, and one responded within minutes to the opportunity. She qualified herself as an expert, indicated she knew a lot about the subject matter, and made it easy for [...]
Did you see the movie "Julie and Julia?" I love this movie for so many reasons. One of the scenes that stands out for me is the conversation that takes place during the "ritual cobb salad lunch" with friends. Julie's friend asks her for an interview to be part of a magazine feature, and then [...]
For Immediate Release Contact: Nancy Juetten, nancy@nsjmktg.com, 425-641-5214 Bye-Bye Boring Bio Author Nancy Juetten Shares "Expert Status Readiness Reality Check" to Guide Solopreneurs, Authors, and Experts to Prepare and Share Their Stories to Welcome Success in the New Year (December 21, 2010 -- Bellevue, WA) -- With 27 million people doing business in Free Agent Nation, [...]
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