In September, Bernice Bright Dickey signed up for an Extreme Bio Makeover, and by the time the ink was dry on the new bio, a targeted pitch was on its way to the faith/values editor at the Houston Chronicle to invite a feature story. The pitch was right on target, and Bernice's story is now [...]
When you have a good story to share, ask yourself if the clubs to which you belong or the alumni association where you attended school would be interested. Then, make your pitch. In my case, I am a member of The Bellevue Club, which publishes its own glossy magazine for members. I am also a [...]
Earlier this year, Pam Perry invited me to talk about how to kick those boring bios to the curb with her community of 10,000 or more followers. Quite a few people listened in and enjoyed the session. One of them was David Mathison, who is the creator of the Blockbuster Online Success system. As a [...]
Here's a timely post to guide those of you who would love to be seen, heard, and celebrated within the content featured on this popular blog that serves the interests of women entrepreneurs all over the USA and the world. Thank you Eva Gumpel for your straight talk that is going to guide a great [...]
Clients are using the information I share to improve their business visibility and client attraction efforts. The nitty-gritty how-to details can be very instructive. Let's take a lesson from Mary Hutson of Hutson Resource Group as she explains how she attracted the interest of CNNMoney.com to interview John Hutson. She writes, Hi Nancy, In a [...]
Today's guest post by PR Leads Founder Dan Janal addresses a question on the minds of many DIY publicists and clients of PR agencies across Main Street USA. Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to [...]
If you or your company been seen, heard, and celebrated in the media, what can you do to make the most of your media moment? Here are five easy things to act upon to leverage your good news that will deliver meaningful dividends. 1) Post your story link to your online press room so the [...]
In case you missed my DIY publicity tips interview with Rock Your Genius Radio Show Host Amber Singleton-Riviere, you can listen in at this convenient link: Enjoy! [audio: https://www.rockyourgenius.com/storage/RockYourGenius_2010-02-26.mp3]
Making anniversaries relevant to readers is essential. Who better to turn to for a good example being set in this regard than Oprah Winfrey. She is celebrating the 10th anniversary of O Magazine this May 7-9 in New York City with a "Live Your Best Life Weekend" event. Event promotions started to show up in [...]
Those of us who are running businesses of our own are always happy to turn the page on another year and celebrate a business anniversary. In these daunting times, getting the chance to suit up and do what we do for another year is certainly cause for celebration. Business anniversaries, however, aren't typically what folks [...]
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