Overcoming Fear and Self Doubt to Get Seen, Heard, Celebrated and Compensated

For many years, toiling away in obscurity as a work-in-the-trenches publicist was the norm for me.  In fact, I felt a bit like the Wizard of Oz.  I was the gal behind the curtain, waving my arms about behind the scenes, working hard to make my clients look big in the media.   One day, I [...]

How Fast is Your Ezine List Growing? Are you Ready to Do Something About It?

Have you taken the temperature to see how many folks are on your ezine list lately?  And, are you inviting the right potential clients to opt-in so you can continue to build a tribe of fans and followers who can benefit from your particular blend of talent, skills, and expertise? Make today the day you [...]

Coffee, Tea or Publici-Tea™ – Story Highlights Journey of Reinvention

Two days ago, I blogged about how business anniversaries don't necessarily earn front page news.  But they can earn media attention in the right venues with just the right timely, newsworthy, and relevant story hook. Case in point -- a story by M. Sharon Baker about how I reinvented my business during the recession to [...]

What is Your “Pink Spoon” to Invite Fans and Followers and Attract Ideal Clients?

Meeting Linda Claire Puig, founder of Claire Communications - the "Everything Newsletter" Company, at the Robert Middleton Info Guru Summit last weekend was a distinct pleasure.  As we spoke, she referenced a concept she calls Pink Spoon Marketing™.  In a nutshell, a pink spoon is a free "taste" of what you have to offer that [...]