Making Your Business Anniversary Newsworthy

Those of us who are running businesses of our own are always happy to turn the page on another year and celebrate a business anniversary.  In these daunting times, getting the chance to suit up and do what we do for another year is certainly cause for celebration....

Resolve to Pay Attention to the Media That Matter for Your Message

It’s a brand new year.   That means it’s time to resolve to embrace new behaviors that will fuel your prosperity.  If you are serious about earning media attention, the first thing you need to do is pay attention to  the media that matter for your...

DIY Publicity Lessons from the Wizard of Oz

The 70th Anniversary Edition of the classic film “The Wizard of Oz” played in downtown Seattle on Tuesday, and my husband, 12-year-old son, and I were there to see it.  What a treat to see this timeless film on the big screen with a full audience of...