Midori Yoshikawa is an award-winning interior designer who is serious about getting known. Just the other day, while attending a lunch event, she found herself seated next to Paul Casey, the host of the Small Business Innovators radio show that airs on Alternative Talk Radio. During the course of the event, the two of them [...]
Getting your story told in the media is one of the most efficient, high impact, and affordable ways you can attract new clients and be of greater service. And, once you see your name in print or online or hear your voice on the radio, you'll wonder why you didn't start sooner. It's just great [...]
Award Winning Interior Designer Midori Yoshikawa attended a recent Publici-Tea™ half-day training event, and it really stirred up her enthusiasm to earn the ink for her interior design business that is based in Bellevue, WA. She collaborated with a writer to create an article about designing with love in mind, and she set her intention [...]
The Today Show delivered a 27-year-old, Bothell, Washington-based financial planning service seeker to Steve Juetten's fee-only financial planning practice a day following the national broadcast about last minute holiday gifts that make great financial sense. This brings up a timely question to ponder. How many leads do you need to consider your attempts at free [...]
Congratulations to Melissa Wadsworth for earning big ink in the Sunday edition of the Lifestyle section of the Seattle Times for her small talk expertise. The "How to shoot the breeze with ease" interview with columnist Pamela Sit was well timed for all the holiday parties now in progress. Here is the link so you [...]
It's that time of year when business owners are looking to the New Year with high hopes about how things will be so much better with much more ease. If you are in that boat, this blog post is for you. Here is a quick list of some of the fabulous resources I rely upon [...]
Every year, Olympic Hot Tub Company invites the children of its customers to draw original art to serve as the company's annual holiday card and offers the winner a $100 prize and a box of custom cards to share with family and friends. This year, the company decided to alert the local media about the [...]
I got a lovely email from Kathy Hope, president of Hope Fitness Center, today. She attended a meeting of eWomenNetwork during which Executive Managing Director Zita Gustin and I talked about the power of reaching out one-to-one via networking and one-to-many via publicity. Here is what she wrote: "I just wanted to let you both [...]
The fleece is flying at Affirmagy, a Seattle-area company that makes affirmation blankets that celebrate big ideas like courage, love, gratitude, and joy. While talking with Company Founder Kristen Marie Schuerlein earlier this week, we pondered the idea of "Thanksgiving as the New Christmas for Gift Giving." I did a quick "Google" search to see [...]
Check out this powerful DIY publicity success story shared by one of the guests who attended my presentation last week at the Columbia Tower Club: "On October 10th I listened to Nancy Juetten’s talk on do-it-yourself publicity. She related the story of how she started writing a column for the Snohomish County Business Journal on [...]
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