When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply. And my tips is among the ten showcased in this article. When I review queries, here are questions I ask myself: Is the subject matter for the query...
If you can’t turn heads with a few well chosen words in your headlines, you can’t make much impact with your message. That’s why I am sharing this article link that offers tips to make your ezine, press release, blog post, and other...
Did you see the media coverage about the MLK Memorial? This is an example of word play working really well in a timely headline. And the story also underscores the importance of properly capturing and attributing quotes to the source. In email,...
Today is my 24th wedding anniversary to Steve Juetten. He’s a great guy, and I could write a book about that, and I’ll save that for another day. One thing about growing together in relationship with another is how skills transfer from...
I am a big fan of community newspapers. Yes. It is true. I wrote a column about their power for the Puget Sound Business Journal a while back, and the words ring true still today. Today, the major metropolitan daily papers are getting thinner and...
For the answer and to join the conversation or spread the good news, check out this article from Denise Perez, manager of release monitoring and measurement for PR Newswire. As for me, I try to combine quality content and good keywords to tell a story that breaks...
The headline for this blog post is one I read on one of my favorite blogs called Journalistics. Check out the rest of the post to learn the elements that make your press release worthy of attention. This is good stuff!
Let me make it easy for you. 1) Visit this link. 2) Download the digital version of the Authentic VisibilityPublicity Tips Booklets that are packed with 147 powerful ways to boost business and profit from free publicity as my gift...
Yesterday a media query came across my desk that was perfect for at least two of the experts I know well. I shared the lead with both, and one responded within minutes to the opportunity. She qualified herself as an expert, indicated she knew a...
Did you see the movie “Julie and Julia?” I love this movie for so many reasons. One of the scenes that stands out for me is the conversation that takes place during the “ritual cobb salad lunch” with friends. ...
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