If you had told me a five years ago that I’d become a two-time frequent flyer because of cancer, I would have laughed you out of the room. Life has a way of delivering plot twists none of us audition for. In 2022, I faced a breast cancer diagnosis, treatment, and...
I did not plan for this year. I had goals. Intentions. A vision that made sense on paper. What I did not plan for was the interruption. The reckoning. The moment when life rewrote the plan without asking my permission. There’s a saying: Woman plans. God laughs. I used...
Joining the wrong mastermind can leave you feeling stuck, unsupported, and frustrated. Before you invest your time, money, and energy, make sure you’re not falling into these common traps: 🚨 The Biggest Mistakes Entrepreneurs Make When Choosing a Mastermind:...
Are you an expert, author, or messenger who just gets stuck when it comes to writing your bio, making yourself sound interesting to a podcast host, or knowing how to make a winning approach so you can speak up and share your story on podcasts and other platforms? Join...
Adam Hommey invited me to be a guest on his Brilliance + Passion Podcast last week. This invitation came my way as a result of having contributed to his Facebook group, engaged in his daily posts, and then reaching out to explore a way to joint venture in business. It...
Brandon Straza’s podcast is the one and only show that focuses on helping you cut through the noise, invest in yourself, and move past your natural limits. You can find everything you need to know about masterminds here! This interview shares some of my favorite...
Clients buy on their own timetables and not on yours. That’s why it’s IMPERATIVE, CRUCIAL, AND ESSENTIAL to get visible for your expertise so you can welcome a steady stream of leads, consults, and opportunities that can create opportunities to nurture new...
In her ongoing efforts to help clients get known and get paid, Nancy Juetten has launched a new website and offerings to help speakers, experts, and authors take bold strides to get media ready, media savvy and on message to speak up and profit. Since 2001, Juetten...
Do you let that stop you from showing up at your best and pitching the best shows? Do you allow your intimidation to propel you out of your comfort zone and into a new place of service? This was a candid conversation that came up between me and Holley Mignosi after a...
Today I found myself reflecting on all the business reinventions I’ve done over the years. They were all ignited because of a major event that caused me to pivot. 1993 — The e Coli crisis hit at Jack in the Box Restaurants, taking the lives of children and...
In about a week, 140 or so graduates of the 1979 class from John F. Kennedy High School in Granada Hills, Californa will gather for their 40th High School Reunion. I’ll be among them. Right about now, guests may be trying to figure out what to wear that meets...
What if you found out you were written out of the will after your last surviving parent died? Can you imagine the betrayal, the hurt, and the surprise? It could be enough to derail any sibling relationship or create rifts in the family that could last for generations...
A senior care center owner and I were talking the other day. Annette Pang has worked closely with adult children and their parents and extended families for years. I asked what kinds of conflicts come up, and I got an ear-full. > Who gets to decide if mom gets a...
Let’s say you interview a guest by video? >> WHAT DO YOU DO to make the most of that conversation in service to your tribe? I gave that some thought this morning, and I thought I would share what I do and ALSO invite you to chime in your suggestions. There...
Do you ever look at the sum total of your career or business contributions and get a BIG AHA and a fresh perspective? In doing this myself not long ago, I got this big AHA of a common thread that is woven throughout all of my various success reinventions over the...
Kathi Suprata made a huge impact on me earlier this year when she sang the “What Could Have Been Blues” at at intimate dinner event I was hosting for among my favorite clients. The joy she expressed as she delivered her message got me straight to the...
In April of this year, I was lucky enough to lead an intimate dinner event with some ‘movers and shakers’ up to big things. Kathi Suprata was among my honored guests. We shared a fabulous meal around a gorgeous dining room table. And our conversations were...
What if you could turn 20 minutes of stage time into thousands of dollars? What could happen for you? Last Friday, I was fortunate to take the stage for 20 minutes at a live event that was attended by aspiring speakers up to big things. There were 36 people in the...
I am such a fire starter! Last week, I hosted a VIP Raise Your Voice – Make Your Impact Dinner Mastermind in Portland, Oregon. I reached out to the ‘movers and shakers’ in the industry who live and work in that city and extended an invitation for...
Got 20 minutes to ignite courage to BE THE EXPERT you want to be known for — starting NOW? This interview might deliver on that promise. Thanks Doug Foresta for the opportunity to share. Thanks also to mentors past and present who delivered the kick in the...
The stories we tell ourselves can lift us up, keep us stuck, or lead us forward. Each of us gets to decide. Boy oh boy. When I look back at the messages I received from many sources over the years, it astounds me that I have arrived to create what my life is like...
When I started my journey to build an online business, I got advice from many sources and mentors. Some advice was louder than others. Chances are, you have been hearing the same voices and have been working hard to do these things and plenty more: Name and claim a...
With the first six months of 2016 coming to a close, I took to my journal to reflect on accomplishments achieved so far. The most important part of this exercise is identifying what I have learned. The lessons have been bountiful and humbling at the same time....
When big news is announced in your industry, take the opportunity to share your distinct point of view by sharing a press release. Here is an example from my husband Steve Juetten, who also released a new book this week titled Ditch the Guesswork: Creating Reliable...
Have you dreamed of writing a book or becoming a successful published author? Do you have a valuable message that – if put in print – will help grow your business and transform more lives? If you answered yes, but don’t have your book written yet… keep reading!There...
FOR IMMEDIATE RELEASE – Bellevue, WA — With a shiny New Year debuting soon, Business Bio Expert Nancy Juetten says now is the time to refresh business bios for optimal client attraction in 2015.”You really can create know-like-trust at first glance...
As a kid growing up, my parents emphasized music and the arts. The public schools made it easy for kids to participate, so when music classes were an option, my mom made sure that my sister and I were quickly enrolled. She played the violin. I played the...
Click on the images to access the high end package manifesto: The Antidote to Undercharging and Underearning. You can also read/watch the video news release by following the link below. Top Business Coach Bill Baren Shares the Antidote to Undercharging and...
You could say my husband of almost 27 years — Certified Financial Planner Steve Juetten — is my best and most appreciative client. And since we live together, parent together, and run two businesses across the hall from one another in our home, we talk...
Hardly a day goes by when someone working in corporate life wishes and hopes to escape the nine-to-five career to pursue the idea of lucrative self-employment. That is why Pam Slim’s 2009 book Escape from Cubicle Nation touched a huge nerve to become an award-winning...
Here is access to the replay of my chat with Alex Mandossian about better bios via Google Hangout. Watch and enjoy! Post comments. And what ACTION will you take as a direct result of tuning in?
1. I used to own a boutique public relations agency in service to big clients, big budgets, and big news. I enjoyed operating my agency from a home office above the garage in suburban Bellevue, Washington. That was BEFORE two home burglaries, a burst pipe flooded...
My friend of 10 years — Sara Harvey Yao — is #2 on this leader board , and if she makes it to #1 by tomorrow at midnight, she gets to lead a podcast about Executive Presence and Ego for Alicia Dunams, the “Write a Best-Selling in a Weekend”...
If you’ve got resolutions that relate to money matters, the Smart Money Rules from my husband Steve Juetten are just the ticket to get you where you want to go. Access this powerful Little Green Book now via this link: https://finpath.com/gift/ And, for Downton...
There is a huge joint venture in progress that has 70 big internet entrepreneurs involved. We are all beating the drum for Callan Rush for good reason. She is a master trainer who guides workshop, retreat, and seminar leaders to successfully and profitably deliver...
I’ve given and hosted scores and scores of teleseminars over the last few years. And, since using words well is my gift and the technology — not so much — I confess that taking on teleseminars and the technology around them was brand new territory...
Mid-June was the date on the calendar when I set out to debut a new product to the world. Well in advance, I assembled the perfect team of technology wizards and administrative talent to support me. Step by step I planned my approach. And I even took time to specify...
In mid-February, I received a semi-urgent request from Dawn Klingensmith — a feature writer for a magazine called Job Week. I had served as an expert resource to her in the past, and she was tossing a “hail Mary” pass at the 11th hour to get my take...
I’ve been stepping into what it is to be authentic and visible, in spite of and because of my foibles and missing pieces. That is what authentic visibility is all about. And if I can’t live that brand, then I am an imposter. Being an imposter is not...
Got a new book that needs a place in the spotlight? Share your “author spotlight” information on Anita Smithson’s site, and you just might get what you crave. I did, and here is the result.. I am among the 33 contributing authors to the new NSA...
by 6-Figure Newsletter and Email Marketing Expert Linda Claire Puig How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.”...
I’ve been reading a wonderful book. The title is "The One Thing Holding You Back: Unleashing the Power of Emotional Connection" by Raphael Cushnir. I stumbled upon this book while turning in some books for credit at the local...
Elizabeth Venturini is among the most focused, tenacious do-it-yourself publicists I have ever met. She is SERIOUS about getting known for her expertise, and the media placements just keep coming, one right after the other. She has earned 18 placements in just a...
So often, I read and write about the upside of visibility, and there is plenty to share on that score. What I’ve been pondering lately is the tender underbelly of visibility. This may not be something top of mind for you at this point because you are still...
A few years ago, Action Plan Marketing Founder Robert Middleton posted to www.biznik.com with a comment that turned my head. He said he was a skeptic about the value of public relations and wanted someone to change his mind. Having followed his work for years, I...
The success stories from the February session of the Broadcast Your Brilliance Webinar Series are flowing like music. Here is the latest good news. “Right out of the box, changing a first person bio to third packed a punch. From there, culling testimonials, some...
Teaching the Broadcast Your Brilliance Webinar Series is among my favorite ways to serve clients, and when participants welcome success in short order, I love to celebrate and bring their expertise to your attention. Today Market Research Expert Michele Zwillinger of...
Help a Reporter is one of my favorite media query services. I scan the leads every day to seek out perfect media opportunities that can put my publicity and storytelling expertise in the spotlight. Because I know that somewhere in the neighborhood of 135,000 and...
This email came in from a new client who decided to enroll in the next session of the Broadcast Your Brilliance Webinar Series: “I have been going through your materials and holy buckets, do you know your stuff or what?! I initially thought, where in the world...
My husband Steve — to whom I’ve been married for almost 25 years — has been listening to my do-it-yourself publicity advice for quite a long time. And he’s been learning his lessons well. Today, he is quoted once again on Forbes.com in an...
Sometimes, other pressing news stands in the way of your news earning media attention. Such was the case with a story pitch I made several times to a number of local community papers in my own backyard on behalf of my friends at the Chat with Women Radio Show. Pam...
Life really change change forever with the crash of a bike. In August of 2000, Brandon Harney was stuck by a car while riding his bike. The accident proved fatal for him, and life-giving for 52 others. Yesterday, Dave Ebberson — the recipient of...
Today is my 24th wedding anniversary to Steve Juetten. He’s a great guy, and I could write a book about that, and I’ll save that for another day. One thing about growing together in relationship with another is how skills transfer from one to another. ...
The Canadian Association of Professional Speakers invited me to Vancouver, British Columbia last Saturday to take their members through the rock star status reality check and perform some bio makeovers live for their members. What a treat to visit a lovely city, meet...
This guest blog post is shared today by Lisa Cherney Juicy Marketing Expert President, Conscious Marketing I’ll be hosting Lisa on Tuesday, September 13 at 5 p.m. for a “Juicy” teleseminar that you won’t want to miss. Stand Out & Be Juicy:...
Phone message — We are looking for a super low budget publicist. Call me to talk it over. Call me crazy, but that is not the way to start a conversation. And the message was left on my answering machine at 6:30 a.m. on a Saturday. How conversations start is a...
This blog post comes courtesy of Prospect Profiler™ Rosey Dow. She says that knowing your prospects is the first step to creating a powerful marketing message. This blog post elaborates. Take it away Rosey. A few years ago, my son and his four friends — geeks all...
The last Oprah Winfrey Show has aired. For me, Oprah has been a guide to transform my life into something that was beyond what I once did not have the vision to imagine. I remember her telling the story about looking outside her kitchen window of her childhood home...
Today, I took on the task of updating my own story to reflect my most current and authentic message. This isn’t easy because I am so close to my own work. And, I would bet that this comment resonates with a great many of you. Still, I’ve put out a new...
Yesterday I had the good fortune to hear Marcia Weider of Dream University speak at eWomenNetwork. She spoke about the importance of clarity, belief, and action in order to achieve our dreams. I have a big dream that I would love to achieve between now and December...
As we count down the days until Friday’s 2nd Annual Publici-Tea™ and Book Publishing Summit, I am pleased to share a guest blog post from in-kind promotional partner Debbie Whitlock. She is president of Sound Financial Partners and the executive producer and...
Last weekend, I attended a gathering in San Francisco at the invitation of Master of Enrollment Coach Bill Baren. Twenty-nine remarkable, conscious business owners and industry leaders gathered together to explore what it means to run a conscious business. My...
Call me crazy, but I just might have the juice to qualify for this contest. Do you? Here is the link to share your story. Here is mine: Oprah’s been with me through every major life transition of my life — big or small — over 25 years as...
My good friend, colleague, and amazing and aspiring TV host Whitney Keyes is campaigning for her moment in the spotlight with none other than the Oprah Winfrey Network, also known as OWN TV. I think she did a great job sharing her pitch and qualifications. –...
I’ve always made a practice of asking for testimonials. Within the last few months, I set up a special page on my blog that makes it systematic for me to ask and easier than ever for clients to reply. I learned this from Info Products Guy James Roche, and it...
Do you ever wonder if your ezine list is really working for you and what to do to make it work better for both your business and your followers? I am happy to share an excellent blog post by Viva Visibility Founder Nancy Marmolejo. Her post entitled, “I...
I’ve decided to celebrate memorable sound bites I read in the media as a way to draw a distinction between “boilerplate” comments and “really great” comments. For example, this one — ”Skittles. It’s What’s for...
A big “Thank You” to Alyssa Magnotti and Peter Chee of ThinkSpace for inviting me to speak to their members and guests at yesterday’s brown bag lunch talk that offered tips to get known as an expert in your field. Here are just a few of the...
I’ve written extensively about HARO, PitchRate, PR Leads, and ProfNet as quality media query services that can help you get known as experts through the power of free publicity. On December 22, a new FREE service debuted from the good folks at Radio TV...
Randy Broad, a resident of Kirkland, WA, was diagnosed with lung cancer and is in the fight for his life. With two kids, ages 14 and 15, he has a lot to say and do. He told me today that this Christmas may be his last. Undaunted, he is fast at work, writing what...
In April of 2006, I decided I wanted to get paid to give speeches. Deciding to do it and making it happen have been two different things. Today, invitations to speak for fees are coming more and more frequently. Invitations to share the DIY publicity message with...
Best-selling author and speaker Patrick Snow is my special guest presenter at the 11-06 Publici-Tea™ Express Workshop. He’ll guide event guests to consider if publishing a book is the right answer for building the buzz around their expertise. This is new...
You’ve got to check out this post and all the thoughtful comments about this concept now known as “the audacity of free.” I’d love to know what YOU think about this. Chime in here are at Chris Brogan’s blog.
Doesn’t this book title grab your attention? It sure captured mine. It turns out that one of my PR colleagues Christine Louise Hohlbaum wrote the book. You can take a sneak-peek of the book at this link. I asked her if she was doing blog interviews, and she...
This blog is about DIY publicity. However, publicity combined with other ingredients can create a powerful success recipe for whatever you have brewing in your business. Help a Reporter Out is a fabulous and free media query service created by Peter Shankman that now...
Dresser After Dark is a radio program on the USA Radio Network for authors and experts to spread their word. If you have interest in sharing your word, visit the “Be a Guest” tab at the website and make your pitch. I was interviewed on the show...
Maria Marsala, founder of Elevating Your Business, tuned into the recent PitchRate Happy Hour interview with Michelle Tennant and me to learn how to say “bye-bye” to her boring bio and “hello” to something much better. She also attended the...
Last week, Nicole Donnelly got in touch and asked me to quickly makeover her “first person” bio to introduce her to a worldwide audience of “mompreneurs” who can benefit from her sage, proven, and practical business advice. She provided her...
If you could share your message with 4,000 radio station producers in one paragraph, what would you say that would make your message jump off the page and invite more of the right kinds of on-air conversations? Here is what the copywriter for Radio TV Interview Report...
Here are the details for a PR Happy Hour with me and Drew Gerber of Wasabi Publicity. I’ll be talking you through the steps to turn your bio from “boilerplate” to “really great” so you can attract more of the right publicity and business...
Paul Casey hosts a radio program called Small Business Innovators on 1150 a.m. in Seattle, and I am his guest today at 2 p.m. The program airs again tomorrow at 2 p.m. Tune in to learn how to say “Bye Bye” to your boring bio and “hello” to...
Have you heard the expression, “If the tool you use most often is a hammer, then everything around you looks like a nail?” I’ve been giving a lot of thought to that lately. So many of my clients want to get seen, heard, and celebrated in traditional...
I got a fun email from Toilet Paper Entrepreneur Mike Michalowicz this morning regarding his blog post from yesterday offering a compilation of success tips from mom entrepreneurs. He reports the following: “I typed in ‘mom entrepreneur success’ and...
This blog is all about do-it-yourself publicity, and there is no doubt about it. I am a huge advocate for sharing stories that are worthy of being told with a bias toward earning free editorial consideration. I got a call a few weeks ago from Michele McGehee,...
This is a very well written and moving article that ran in the Saturday, April 18 issue of the Seattle Times. Mark Cutshall makes a strong case that generous, local businesses and service groups can always be counted on to step up and invest in the things that matter...
Yesterday I told you how Full Calendar can make it easy to alert the online and traditional media about your upcoming events. Today, I am going to share some other tried-and-true ways to promote your events while using your time wisely and spending very little money....
Right about now, just about everyone wants more Prosperi-Tea, and I am launching a fun contest for this week to bring more of it your way. Here is how it works. Make a post to this blog between now and March 20, 2009 about why your business needs to invite more...
If you are hungry to watch, listen to, or read good news, put on your do-it-yourself publicity hat and get into the game. Last night, while watching Brian Williams sign off the NBC Nightly News, he asked the viewers to share their good news at his blog. I jumped...
Now that email, social networking, Twitter, and blogging make it easy to share your thoughts, actions, and other priorities with the world, it’s essential to exercise caution with what you share. One false move or misinterpreted message, and you could inspire...
If you’re interested in the future of newspapers and news in the Puget Sound region, read more about what was said at a panel discussion hosted by Seattle City Club on Friday 2/20 at this link. Reading these notes is almost as good as being there, thanks to Seattle PI...
Got money matters on your mind? Check out the new personal finance blog that debuted today at www.Examiner.com. Certified Financial Planner™ Steve Juetten made his first post today. Juetten writes,”When you hear a news report, read a headline or listen to a...
You could say that being married to this publicist has its advantages. I am sure my husband Steve Juetten would tell you that. He just got selected as the new personal finance examiner at www.Examiner.com based on a tip I passed his way. I just happened to notice...
Now, more than ever, it’s timely and efficient to make the most of every move you make to deliver your message far and wide with your DIY publicity effort. That’s why it’s essential to re-purpose your content and ideas in at least five ways. For...
Obama’s speech yesterday captivated America, boldly declared his mission, made clear the problems that need to be solved, instilled confidence, and invited action — all within about 19 minutes. And he said “I” maybe three times during the...
On August 28, 1963, Martin Luther King said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” That day is here, and it is a...
I had the pleasure to attend the first Step Two Ideation Lab to brainstorm with concerned and thoughtful citizens about what is next for Obama and America. This session was organized by Leslie Phinney and Karl Bischoff, CEO and president respectively of Phinney...
This is a good read, and it leads to a pretty compelling podcast that you can listen in for free. Visit this link to read the blog post and this link to listen to the audio file. If you want to be successful with do-it-yourself publicity, make the commitment not to...
Heidi Richards Mooney is the founder of the Women’s E-Commerce Association as well as the publisher and editor-in-chief of WE magazine. It’s a great read to learn how women are collaborating, celebrating, and communicating as they grow their businesses....
Tomorrow night, I am speaking to the Puget Sound Coaches Association — members and guests — about DIY publicity, and there is still time to register. Here is a link to an audio file created by incoming PSCA President Tammy Redmon that explains why this...
Yesterday’s post about what’s out and what’s in for 2009 made mention that Bush is out and Barack Obama is in for 2009. Already, I’ve learned about Seattle area business leaders who are doing something positive to make the most of this...
I read a compelling article in yesterday’s Seattle Times entitled, “The do-it-yourself recession.” Syndicated columnist Froma Harrop suggests that the economic woes are causing folks everywhere to cut their own grass, clean their own homes, prepare...
Doesn’t this question capture your interest? It sure captures mine. And I’ve been giving this question a fair amount of consideration as I prepare to turn the page to 2009. Right about this time of year, I reflect on the big stories I helped earn for...
This just in, thanks to my free and fabulous Help a Reporter Out subscription. So, your small business has just launched a new product, or your business has just landed a huge client, or your business has anything at all to tell the world! Great. Um… Now what?...
When people “Google” your name, what comes up in the search? If you haven’t yet created a winning bio that makes clear why, how, and what you do in a compelling way, you are missing out on a powerful way to share your message — on your website,...
Cynthia Flash, a Bellevue-based publicist, stopped by my offices today and gave me timely reason to grin, given today’s historic election. She is a Sarah Palin look-a-like who dressed up in designer jacket with a faux $25,000 price tag, expensive jewelry, and...
Let the growling face of this trick-or-treater compel you into casting the most important vote of your life so the happily ever after you intend for your family and everything else you care about can begin right now.
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